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Why Brands Like Netflix, BP, And Goldman Sachs Should Avoid Facebook's Timeline

Marketers are eager to get on Facebook's latest product, which went live to the masses Thursday. For some brands, however, that's a terrible idea.READ»

View the world through your competitors eyes

Be a fish, let them be birdsI think I’ve mentioned this Zen Koan before, but it’s worth reminding ourselves of it: the bird and the fish both pursue the same goal in winter – to stay warm – but they take opposite ...READ»

Looking at the Micro vs. the Macro in Design

For designers today, it's the little things that matter. The really, really little things.READ»

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Funny Business

How comedians clarify brain-fuzzing statsREAD»

AIG: Hey, How About Bonuses for Nonprofit Executives?

  If the argument for bonuses is to attract and retain talent, and motivate high achievement, then why not use bonuses to drive the performance of nonprofit executives as well?   Makes sense because: ...READ»

The Six Best (and Worst) Things on the Web This Week

You were busy listening to President Obama talk about health care, or watching the economy defy even the most pessimistic doomsayers. But all the while, the Web was churning with news of backroom dealings, car tech, Harvard's secret ...READ»

Worst Trading Day Since 9/11, Tech Stocks Take Cover

The foundering of several bedrock financial companies helped create a perfect storm today, spurring to one of the worst trading days in nearly a decade. The tech sector didn't escape the catastrophe, but fared more buoyantly than ...READ»