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Forget "Shrink It and Pink It": the Femme Den Unleashed

Boobs. The Femme Den talks about them easily and often -- and about the challenges they present to designers. Backpack makers don't seem to have a clue what to do about boobs. Ditto designers of unisex hospital scrubs, famous for their gaping V-necks. "One surgeon told me there wasn't a woman at the hospital whose boobs he hadn't seen," says Femme Den member Whitney Hopkins.READ»

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How Companies Can Woo Women With Design

When shopping, men tend to go linear and deep, researching a product in detail and then going in for the kill. Women go wide, gathering information that goes beyond herself and her personal needs.
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Introducing the Femme Den: Going Beyond "Shrink it and Pink it"

If you have to moderate a panel discussion about sex, Las Vegas is probably the best place on the planet to do it. So last January, I splashed on a little Shalimar, hiked up my fishnets, and headed over to a back hall at the ...READ»