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  • leadership

    Put On Your Bald Cap: How Creative Storytelling Helps Raise Money To Fight Cancer

    A Boston ad agency kicked off a national cancer-fundraising movement after one of its employees was diagnosed with stage-four squamous cell carcinoma. The experience highlighted the impact that its employees could have when they put their strengths as advertisers and storytellers to work (and went bald for a day).

    Read More »
    By: Douglas Crets

  • leadership

    How Escalating Expectations Can Inhibit Your Creativity

    In this excerpt from the new book "The Accidental Creative," author Todd Henry explains how people's expectations from being compared to peers, or even to those that inspired them, can limit the creativity in their work.

    Read More »
    By: Todd Henry

  • leadership

    Who Gets "It"? Most Agencies Don't

    The division of left brain / right brain in marketing, sales and advertising is dead.

    Clients no longer appreciate, nor respect, the inability of agencies to follow traditional business practices, and be beholden unto "the creative process" - which means the agency will deliver the goods when they're good and ready.

    Read More »
    By: Alder Crocker

  • leadership

    Why Innovation Is More Important Than Expertise In Your Marketing Career

    I didn’t know what I wanted to do for a living until I was almost thirty. I knew what I didn’t want to do: the same repetitive tasks day after day, anything that involved lots of numbers, and in a place where I didn’t learn new things.

    For me, the answer was marketing. But I can’t help thinking about the college student unsure of how to get paid for their odd smattering of talents.

    Read More »
    By: DJ Francis

  • leadership

    Falling In Executional Love

    In his amazing work, Orbiting The Giant Hairball, former Hallmark Creative Director Gordon MacKenzie likens a large organization to...well...a hairball. He says that every new bureaucratic rule or organizational system adds one hair to the hairball until it’s all a giant, messy and impossible-to-navigate mess. Read More »
    By: Todd Henry

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  • Executive Editor: Noah Robischon
  • Editorial Director: Tyler Gray
  • News Editor: Maccabee Montandon
  • Deputy Editor, Co.Design: Belinda Lanks
  • Editor, Co.Exist: Morgan Clendaniel
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