1. They win new business in the slowest economy. They are thriving (and not just surviving) in times when other agencies are begging for business. They are the ones that are attracting new clients who don't seem to have a ...READ»
The division of left brain / right brain in marketing, sales and advertising is dead.
Clients no longer appreciate, nor respect, the inability of agencies to follow traditional business practices, and be beholden unto ...READ»
I didn’t know what I wanted to do for a living until I was almost
thirty. I knew what I didn’t want to do: the same repetitive tasks day
after day, anything that involved lots of numbers, and in a place where
I didn’t learn ...READ»
In his amazing work, Orbiting The Giant Hairball, former Hallmark Creative Director Gordon MacKenzie likens a large organization to...well...a hairball. He says that every new bureaucratic rule or organizational system adds one hair ...READ»
