1. EMPHASIZE BENEFITS OVER FEATURES: Rather than touting feature sets and specs (how fast or big or slick something is), make the product's benefits clear. Who can it connect her to? How does it make her life easier? How will it save ...READ»
Reports yesterday that Web ad sales have overtaken TV ad sales to become the largest advertising medium in the UK underscore the possibility that the Web holds the key to the future of marketing. But findings by a joint ...READ»
Facebook's growth continues relatively unfettered, but the site's management is keen to get all the hooks in place to keep it relevant when growth begins to slow. Now it has taken a number of steps to address the issue.Today Facebook ...READ»
A new report by the Internet Advertising Bureau and Pricewaterhouse Coopers has revealed something amazing: The U.K. has become the first major economy to see advertisers spending more on internet adverts than traditional TV ones.The ...READ»
More than half a year after Starbucks announced its entry
into the instant coffee market, Starbucks is launching its first major ad
campaign for Via. From today until Monday, the 30-second TV ...READ»
Like any other loss, people progress through difficult times like a recession in stages. The first stage is “Distress” which includes feelings of anger and sadness. I think we are past that. The next stage is “Acceptance” ...READ»
