Google is trying to solicit more hyper-local advertising by straying from the very ad formula that made it rich. AdAge reported yesterday that local ads will not use "keyword auctioning," the Google Ads system that chooses which ...READ»
Everyone has a right to protect their intellectual property, but I was quite surprised and a bit puzzled when I saw a full-page ad for Little Trees Car-Freshner in the September issue of Graphic Design USA.The ad displayed 5 ...READ»
A little more than two years ago, just when online research had become a major source of data for marketers looking to keep their fingers on the pulse of consumers, Procter & Gamble’s marketing research leadership dropped a bomb.READ»
So we all know Twitter is portrayed as a lifecasting app--a tool to let users share data on their day-to-day activities and feelings. New research has confirmed this unequivocally, but also reveals that 20% of Tweeps are "useful info" ...READ»
If you use Google AdSense to monetize your site, you'll now be able to run large, fancy ads when people visit your site from an iPhone, Pre, or another large-screen smartphone.
According to TechCrunch, the new JavaScript ad modules ...READ»
It’s October! And, that means that those of us in the Midwest, are preparing for hibernation. It’s truly a bittersweet time of year. Yeah, the fall colors are nice. Yeah, we’ve got Brett Favre in Minnesota and we’re all ...READ»
The main strips of Las Vegas, Hong Kong, and Times Square are on the cutting-edge of illuminated media façades--emblazoned with hyper-animated, neon advertising. But there's a parallel movement to harness the technology for ...READ»
If there is a lesson in the work of the British artist Paul Curtis (aka "Moose"), it would be that the world is a mess. Curtis's signature technique is cleaning.READ»
