Last week I had the privilege of visiting the nice folks at Google's New York City office for lunch. Lair of creativity and Web savvy that it is, I wanted to know which of Google's tools fascinate their own ranks most. One of the ...READ»
People love to set up dichotomies and the latest one circulating around the web is that age old duel: Advertising vs. PR. It sort of reminds me of the war between the sexes. Sure there are certain things men can do better than ...READ»
The old branding model is past its "sell by" date. It is a product-centered model that comes from packaged goods in the '70s and '80s; offer differentiated benefits that a particular consumer segment is thought to care about. "My ...READ»
A reality check from Tina Turner for brand managers: most customer/brand relationships are marriages of convenience not finding a soul-mate. There are plenty of annulments, divorces, and lots of sleeping around.
Keep a brand ...READ»
Yesterday we wrote about the Android AR app called Layar, and today a hands-on video demo appeared revealing something unexpected: In the future, if your business isn't in the right places on the Web, your trade will suffer.
...READ»
Traditionally, new product development has been a linear process. The "new product" team creates many alternative versions of the core idea, winnows them down in various stages of testing and re-development until a winner ...READ»
Let's start with what we know about media habits, structural changes in advertising practices, and advertising effectiveness.
Credit: Paul Carlon
Media habits
People are NOT watching less TV. Over 95% of video watching ...READ»
Why is Philip Morris Backing Antismoking Bills?
On Thursday, the U.S. Senate passed legislation giving the FDA authority to regulate the tobacco industry. Just 10 years ago, when Senator John McCain introduced a similar bill, ...READ»
Microsoft's newly released "decision" engine Bing pushed Microsoft Sites' market share up in its first full week, according to numbers released today by Internet audience gauge comScore. Preliminary numbers have been positive for ...READ»
In five days, Apple will likely loose a new iPhone operating system on the world, and with it, new expectations of what a phone can do. Less glamorously--but no less importantly--it will usher in a new phase of innovation for ...READ»
Fluid Studio, a social media strategy and graphic design firm, was invited by KUTV Channel 2 (Salt Lake City) to present on Twitter.
We helped Mike and Lindsay, the news anchors, get set up on Twitter.
See more ...READ»
Zipcar recently conducted a witty new ad experiment on the sidewalks of Washington, D.C.: On two of the city's busiest corners, it installed "street scenes" depicting exactly why you'd need to sign-up for the ...READ»
Using a Twitter search query string and associated RSS technology tied to a traditional html blog post can increase your website’s search engine optimization!
Below is a link to an example of what we (Fluid Studio) have done on ...READ»
It's easy to dismiss Microsoft's $300 million rebranding effort as an attempt to paint over fundamental problems with the company's products. Apple certainly has, continuing to belittle its PC counterparts as buggy and virus-ridden ...READ»
When the iPhone launched two years ago, the media (and pretty much everyone else) called it a game-changer among mobile devices. But the potential impact on advertising dollars and how they are spent is swiftly becoming the larger ...READ»
Internet Marketing and
SEO Israel Blog on Optimization Strategy discusses SEO China, SEO Japan, SEO
Russia and international SEO as well as strategies for hi-tech, medical device,
exporting companies, hotels and others. ...READ»
