Effectiveness and efficiency are the two sides of advertising. Always have been, always will be. We’ve measured efficiency up the wazoo of late, but we are less skilled at measuring effectiveness.
The advertising and design juggernaut Huge was once a tiny band of rebels. CEO Aaron Shapiro explains how they successfully took their act on the road, opening offices across the globe.
A network of content-scraping pages that illegally cut-and-paste material from copyrighted websites have been defrauding $6.8 million monthly from online advertising networks.
A month after the retail chain canned CEO and former Apple retail chief Ron Johnson, it's debuted a new ad that admits the company screwed up last year, and asks customers to come back.
The 26-year-old founder of the blogging giant--now reportedly being acquired for $1.1 billion by Yahoo--couldn't figure out how to sustain its experimental journalism project. Here's Karp on Tumblr's future from our recent Innovation Uncensored conference.
