In June, U.S. Web users
spent roughly 4.5 hours writing on Facebook walls, flipping through Facebook
photos, and stalking total Facebook strangers, according to new data from Nielsen. That’s more time than they logged on
any ...READ»
In June, U.S. Web users spent roughly 4.5 hours writing on Facebook walls, flipping through Facebook photos, and stalking total Facebook strangers, according to new data from Nielsen. That's more time than they logged on any other ...READ»
A reverb (or reverberation) is typically used to describe sound--or more specifically the instance where a sound continues despite the original source of the sound being removed. If you apply the same idea to social media, a reverb ...READ»
There was a time when age used to matter for marketers. We would buy media based on presumed age ranges of audiences in the hopes that this bit of demographic information would help us reach the right people. In fact, this is one of ...READ»
Many brands like to treat social media like a big party at the cool kids house. Everybody's invited, and having a great time. The conversation is flowing and it's the place that everyone wants to be. Eventually, you realize that your ...READ»
Last month an unlikely underdog stunned the marketing world at the International Cannes Advertising Festival. At the show, a single marketing campaign took home a Grand Prix award in three categories simultaneously--direct, cyber and ...READ»
I tuned into NBC’s Breakfast at Wimbledon last Sunday morning to catch Roger Federer outduel--and outlast--a re-energized Andy Roddick to win the men’s championship at Wimbledon, his 15th major.
Breaking sports news ...READ»
My colleague Steve Rubel neatly lays out the challenge facing communicators today: with today's fractured and diffuse media, "life is nothing but a stream, and ad pages and feature placements become scarcer (and arguably captivate ...READ»
Last week, Aleksandr Orlov gave his first ever public interview to The Sun. It was a brilliant "get" for Britain's most-read daily, and a fantastic piece of coverage for Orlov.
If this sounds like a mildly interesting but trivial ...READ»
Marketers focus on their brands and customers as the family jewels--and they are. But there is another kind of marketing asset that I call "runways" and if you don't have them, you will miss huge opportunities. In this ADD world of ...READ»
There is a perception that Asia lags North America in terms of social media uptake and marketing innovation. Not true. Take for example global mobile
marketing leadership in Korea and Japan, or the strong role played by online in ...READ»
The radical decentralization of the means of cultural production and distribution it has brought about, that I mentioned in the slidecast in my last post, "Social Begins At Home," has changed the very nature of the audience--of what ...READ»
It would seem one of Microsoft’s new Internet Explorer 8 ads is a little more than some viewers can stomach, prompting the company to pull the ad from its Better Browser site and YouTube Channel. Microsoft’s explanation: ...READ»
A lot has been said about Microsoft's advertising over the past year, both good and bad. But a new batch of ads for Internet Explorer 8 has elicited a response unvoiced up to this point: Blechh! The ads, created by agency Bradley ...READ»
There is a correlation between the amount of time it takes to distribute something, and the amount of time it takes for that thing to have an effect, and consequently the amount of time that thing stays relevant and ...READ»
Language is in a state of constant flux, evolving at the edges, occasionally ruptured by dramatic and rapid changes in culture. It contains fossils and fractures that hint at what has been or will be important.
The word ...READ»
About a month ago I was invited to speak at a preeminent youth conference. I'm not sure if it was our PR department or the coordinators of the event that chose the title of my topic, but when I read it, I found myself in a bit of a ...READ»
It's no secret; multicultural consumers have always been trendsetters. The music, fashion, and lifestyle categories have always been synonymous with--and adopted--what emanates from “the streets." Yet, when it comes to influence in ...READ»
Google's anticipated move into mobile advertising came one big step closer to fruition today, as the beta version of Mobile AdSense opened to a broader range of application developers after initial testing with a group of ten apps, ...READ»
Twitter's political usefulness has already proven itself in this month's Iran protests. The U.N. hopes to further its own political goals with a similar microblogging platform on its Hopenhagen campaign site, just launched this week ...READ»
