Today's mission: to see how a few of my favorite big brands are using iPhone apps. As you might expect, I found a ton of great branded apps, both free and paid. My three top picks are below and share a common theme--they make life a ...READ»
I applaud GM's move to start selling cars on eBay, but it doesn't go far enough; let's reinvent new car dealerships from scratch, turning them into experience and servicing centers. Move ALL new car transactions to the Web ...READ»
Transform your current site into a Spanish internet advertising machine. Attract the Hispanic community in your area via the search engine optimization SEOREAD»
Over the last three decades Jim Gaines has served as editor in chief of Time, Life and People magazines, as well as the corporate editor of Time, Inc. Today, August 11, is his sixty-second birthday--but unlike many of the print ...READ»
I actually don't like red meat that much, but I do love Omaha Steaks. I like them for the food--specifically the sole stuffed with crab--but I like them even more for their extremely smart email marketing.
I know, I know: we all like ...READ»
You've read the big social media blogs, followed the pundits' advice and tweaked your social media profile to your heart's content. Make your social media presence even more engaging with ideas from these 3 inspired social media ...READ»
Microsoft has sold off its most reliable incubator for cutting-edge apps for its table computer Surface, leaving the future uncertain for how it showcases the platform.READ»
The one-time king of light beers has struggled to attract younger drinkers because it went away from its history of humorous advertising. What's the lesson for aging brands seeking new audiences?READ»
We've all heard the truism, "When life gives you lemons, make lemonade." With the plethora of pink slips circulating in the media and advertising industries (BLS estimates place losses over 65,000), you would think some creative type ...READ»
Marketing has changed. We're in the age of one-to-one marketing, where the customer actually has a role in shaping the messaging for your brand. Social Media--blogs, Twitter, Facebook, wikis, user-generated tools--have given her all ...READ»
So, in determining my first post/idea, I thought long and hard about the ideal organization to build a concept around. It had to be a company that deserved such treatment. One that not only was in dire need of a heroic intervention, ...READ»
Big Brands Lag on Mobile Ad Infrastructure
AdAge — The Interactive Advertising Bureau Marketplace conference on
mobile advertising is designed as a pep rally of sorts. But no matter
how positively its nuts-and-bolts panels start, ...READ»
If there's any doubt that the future of home-made video is online, then some new survey data will dispel it: Apparently one third of all the videos people make get shared online. That's a lot.
But there's more too--the newly revealed ...READ»
Augmented reality and smartphones are a techno match made in heaven, and the whole idea is about to take a fascinating turn thanks to some new software from Metaio: It'll let you metatag real-world objects.
Sounds confusing? It ...READ»
According to a new survey published by private equity company Veronis Suhler Stevenson, consumers are getting wise to advertising and are choosing to avoid it. In 2008, for the first time, people used more paid content than ...READ»
After years of foreplay, Microsoft and Yahoo have made it official: They're cozying up in bed together. The major beneficiary will be Bing--it'll usurp Yahoo search, boosting its Google rivalry power.
We've been hearing dribs and ...READ»
Hispanic Advertising services are geared toward internet search marketing success. I provide personalized website design,translation and advertising services to achieve the specific keyword goals of my client. You will have the very ...READ»
At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey--appealing to our wants, needs and desires--while at the same time telling us about a product or service. A brand's story ...READ»
According to AdMob, Web traffic from Google Android devices is quickly overtaking Windows Mobile in the smartphone segment with 25% month-over-month growth in June. The advertising company, which does 40% of its business serving ads ...READ»
Facebook now has 250 million users spanning the globe, but when it comes to serving up ads, the social network is benefiting from a decidedly local approach. Ad research firm Borrell Associates says that of the $310 million in ad ...READ»
The Subservient Chicken is back. Burger King has revamped its web site, creating a multimedia home for some of its best-known but long since retired advertising efforts, as well as the corporate and nutritional information that has ...READ»
Enjoyed Cliff Kuang’s piece (http://www.fastcompany.com/blog/cliff-kuang/design-innovation/print-media-dying-online-revenues-are-tiny-what-if-ads-are-blame) on why ads might be to blame for the crappy state of Internet advertising. ...READ»
