In a blog post, "And Now a Word From Our Sponsors," Chase Wegmann wrote how television shows are returning to the radio-era practice of hosts giving live commercials for sponsors. He writes how it is one of many ways ...READ»
Its funny how everything old is one day new again. Akin to the Johnny Carson days of old, television talk show hosts are communicating sponsors product information directly to their audience. As audiences continue to be battered and ...READ»
In an era of corporate social responsibility, how can a multinational company participate as a patron and sponsor of the Olympic Games without tarnishing its image? Even a better question is who would have thought that ...READ»
Most business owners have heard about Google or Yahoo ads and many
are participating in these programs. These solutions allow your
specific ads to reach your target audience at minimal cost.
So what’s the down-side? Can ...READ»
Sometimes, when seeing an ad whizz by you on a bus, or hearing a spot on the radio, you can reach straight through the ad to the creative brief -- and in a good way. A creative solution to a well-defined business problem can have a ...READ»
If you look close enough in the latest issue of Fast Company, I'm there. Page 10 of the Obama issue is a promotional page/editorial about FastCompany.com. And the screen cap of Lynne Johnson (.com senior editor) was taken on ...READ»
To fail may be human, but for a company to fail at customer service these days may well be disaster.
You may remember when I mentioned a Citibank ad last week in a post about features versus benefits in advertising.
Their ...READ»
Written by today’s guest blogger: This is my first post here on
the OnlineMarketerBlog. I was asked by our kind host to share some
thoughts I have about online branding. By way of credentials, I work in
the marketing department ...READ»
BG and I were driving to work yesterday when I commented on a radio
ad. She said she hadn’t even noticed it and I can’t say I’m surprised.
It was a car ad from one of the big companies - Ford or Chevy, I think
- and it made ...READ»
Wherever
people of similar interests congregate marketers are soon to follow. It happened with newspapers and radio. Then in the 1960s broadcast television
ushered in the great era of advertising which was followed 25 years ...READ»
Yesterday, AOL announced its pending acquisition of Bebo, the third largest social network in the United States, for $850 million. The announcement comes amid ongoing speculation of where AOL and its parent company Time Warner fit in ...READ»
Microsoft's bid for Yahoo! is still on the table, and, as seen in The Wall Street Journal's DealJournal and Reuters' DealZone, there's speculation that both companies may be trying to hash out a deal. As I discussed in my first post ...READ»
See the visual models associated with this post at http://changeorder.typepad.com/weblog/2008/03/plotting-the-im.html
The wall has twenty or thirty sketches pinned to it, and you're in a big group of designers, account managers, ...READ»
February and Black History Month are just about over, so, building upon my last post about Black History Month and advertising, I'd like to discuss the topic of ethnicity in niche media markets.
Advertising tied to Black ...READ»
An important component of the work we do at Rassak is recognizing and working around the fact that the audiences our customers aim to connect with are frazzled beyond belief. That's life... we're all busy and not necessarily paying ...READ»
Black History Month is almost over, so I figure I'd tackle this topic while we're still in February. Maybe it's because I'm not watching as much TV, but I haven't seen nearly as many ads saying "We Celebrate Black History ...READ»
I was watching Martin Lindstrom's "Brand Flash" this morning on AdAge.com when a thought struck me like a brick. Now I'm going to lob it at you.
The AdAge segment was regarding BootB.com, an online marktetplace a la ...READ»
Organizations everywhere are being held back by the very people they have put into place to further the growth of the company. Wether they are individuals that are entrenched in their current position and are warding of the threat ...READ»
BG and I do not celebrate Valentine’s Day. She is vehemently opposed
to what she describes as “fake holidays forcing people to buy stupid
crap” (gosh, I love that woman). I prefer to say that every day is
Valentine’s Day ...READ»
User generated content will one day be dominated by people who write personal and highly believable recommendations that are fake.This undetectable form of free advertising spoofs the system. Clog the tubes if you will. It's already ...READ»
I'm impressed with the organization of RSS feeds within the Fast Company community but can't seem to find the method to pull one from my activity/posts/content/comments to subscribe to externally. Admittedly, I'm not always the ...READ»
A brief is digested, in all senses of the word -- a condensation of thought that indicates a clear strategic direction. Killer creative thinking comes from focus. You need a bull's eye to aim at, not a dartboard.
In my ...READ»
Developers are difficult to figure out. I am, of course, basing this on a very limited experience working with developers and it's probably unfair to include all developers into this stereotype, but for entertainment's sake I'm ...READ»
I've never felt all too comfortable with blogs inside social networks. I blog at SocialMediaExplorer.com and that's where I hope people go to read what I have to write. But I like the thought of posting quick quips and items here to ...READ»
You've just come to Fast Company and noticed the changes. The site is more user-centric. It's got a lot of new features. And yes, there's another whole huge profile to fill out, complete with links and pictures and all the trimmings ...READ»
