Mr. Social: Ashton Kutcher Plans to Be the Next New-Media Mogul

How Ashton Kutcher is pioneering a new kind of media business, bridging Hollywood, technology, and Madison Avenue. Really.READ»

• Facebook and Twitter Offer Businesses Opportunities and Challenges

Facebook and Twitter Offer Businesses Opportunities and Challenges

Facebook and Twitter offer businesses both opportunities and challenges around the world: About 60% of users are outside the United States.READ»

• Mr. Social: Ashton Kutcher Plans to be the Next New-Media Mogul

Today's Vision of Tomorrow: Augmented Reality-Boosted Beer Drinking, Via Stella Artois

Probably not good news if you've just fallen off the wagon: Stella Artois has just leaped aboard the augmented reality advertising app bandwagon, and it's almost certainly the way beverage ads will go in the future, mainly through ...READ»

Stella Artois Ditches Old-Time Campaigns, Creates Retro "TV" Station

Is this a taste of what marketing will look like in the retro-future?READ»

Will Google's Rich Media Ads Drive Users Insane?

Google announced new search-side video and picture advertisements Tuesday, masquerading them as an improvement for users. It "makes sense to provide you with richer types of information in the ads," Google said in its official blog, ...READ»

Google and TiVo Make a Deal: Your Commercials Are Going to Get a Lot More Personal

TiVo, everyone's favorite DVR maker, has just signed an agreement with Google to hand over tons of data on its users habits for analysis. The upshot: Advertisements are going to be even more targeted and personal. It's how Internet TV ...READ»

Become a Fan to Lower Prices for All: Is Intel's Facebook Ad the Future of Advertising?

Intel has teamed up with Sprout Inc.--a company heavily involved with social media-based advertising--to launch a new interactive Facebook promotion that's pretty clever, and which might just indicate one possible future for ...READ»

The Importance of Brands

People often ask, ‘‘What is brand equity?’’ There are many ways to
answer this. Some say it’s everything associated with the brand that adds to
or subtracts from the value it provides to a product or service. Others emphasize
the financial value of the brand asset. READ»

Because brand matters™

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Ad With Dying, Computer-Animated Polar Bears Stirs Controversy

What does shock marketing do for a problem as big as global warming?READ»