advertising | Fast Company

Why Facebook's Daily Active Users Is Not The Number That Matters

BY E.B. BoydWed Feb 8, 2012

A fracas emerges over the fact that not all daily Facebook users visit the company's website. Advertisers tell us why that's missing the point.READ»

LEADERSHIP | Comment

The Painful Paradox Of Facebook Advertising Vs. Super Bowl Advertising

BY Adam HanftMon Feb 6, 2012

There’s a delectable irony in the fact that Facebook’s IPO was announced the same week as the Super Bowl. While they are both the subject of obsessive media attention, they actually represent two radically different versions of the future of branding and advertising. READ»

LEADERSHIP | Comment

Brand Endearment Is Why Super Bowl Ads Aren't Dead Yet

BY John ColemanMon Feb 6, 2012

There is an old truism in the sales profession--people buy from people they like. The same goes for brands. There are certain times when a brand should be “selling,” and there are other times a brand should be building that deeper emotional bond--something I call brand endearment. The Super Bowl is one of those times.READ»

SUPER BOWL

15 Most Memorable Super Bowl Ads Of The Modern Era

BY Teressa IezziThu Feb 2, 2012

Which ads from recent Super Bowl history are embedded deep in the fabric of pop culture and the creative departments at ad agencies? And which spots from this year could top them? READ»

LEADERSHIP | Comment

Escape From Super Bowl Advertising Hell

BY David BrierThu Feb 2, 2012

The quality of Super Bowl ads often rivals the game itself, and yet every year brands will make missteps. Viewers will cringe, be bored, stop watching. Cartoonist Tom Fishburne sketches out the common stumbling blocks that leave brands writhing in the advertising pit of despair. READ»

FACEBOOK | Comment

What Is Facebook's Business?

BY E.B. BoydThu Feb 2, 2012

Facebook makes money by placing ads next to your status updates and photos. How hard could their business be? As its S-1 filing reflects, that answer is more challenging than you think.READ»

WORK SMART | Comment

How To Get The Most Out Of Google's Share-Happy World

BY Kevin PurdyMon Jan 30, 2012

If Google's going to keep tying all their services together, you may as well know how that will work, and how you can benefit from it.READ»

DESIGN | Comment

How Discover America Sets Out To Rebrand The Country For Tourists

BY Margaret RhodesFri Jan 27, 2012

After the first decade of the century saw the United States' share of global-travel spending plummet from 17.2% to just 11.6%, Congress is initiating a new marketing campaign to give America a makeover.READ»

LEADERSHIP | Comment

Bridging The Gap Between The CMO And CIO

BY Michael ScissonsTue Jan 24, 2012

As marketing and technology converge, organizations that are set up for success will be those where the Chief Marketing Officer and Chief Information Officer work in close proximity to mitigate risk, manage data responsibly, and ensure effective deployment of content.READ»

LEADERSHIP | Comment

The 5 Things Yahoo's New CEO Scott Thompson Should Do Right Away

BY Kit EatonWed Jan 4, 2012

Yahoo has hired itself a hot new CEO, the former PayPal president Scott Thompson. At a critical point in the company's history, some fast, decisive and powerful things must be done immediately as he takes up the post.READ»

AUGMENTED REALITY | Comment

The Memory Glasses: Google's AR-Amped Specs Reveal A Brave, Branded New World

BY Kit EatonWed Dec 21, 2011

"Star Trek," "Star Wars"...even "Cars 2." All these movies--as well as countless spy films--all featured high-tech eyewear that overlaid rich (targeted, social) info on what the wearer saw. Google wants this to be real. Google Goggles may never mean the same thing again.READ»

THE CASE FOR GIRLS | Comment

The Case For Girls Infographic: Women In Numbers

BY Sheena MedinaFri Dec 16, 2011

The response to Fast Company's recent feature story, "The Case for Girls," has been incredible. First, digital agency AKQA's mock ad campaign became a real-life call to action and a mobilizing worldwide event. Now social media ...READ»

LEADERSHIP | Comment

A CEO’s Guide To Social Media In 2012

BY Michael ScissonsThu Dec 15, 2011

Syncapse CEO Michael Scissons answers the four questions that crop up again and again when corporate executives struggle to map out their social media strategies.READ»

GENERAL MILLS | Comment

General Mills Wants Your Ideas For Its Next Cereal Game And Cake App

BY Rae Ann FeraThu Dec 8, 2011

General Mills is moving its open innovation efforts to the digital world. With G-WIN Digital, the food company is looking for your gaming and mobile ideas.READ»

ADVERTISING | Comment

The Case For Girls: A Mock Ad Aims To Become A Legitimate Campaign With Global Impact

BY Nancy MillerMon Dec 5, 2011

For Fast Company's "Case for Girls" package, several advertising agencies came up with mock ads as a response for the rampant cultural preference for baby boys over baby girls. One agency, AKQA, hopes to transform their campaign for Chinese women from a thought experiment into the real deal with a new website, a gripping video, and the push for a mobilizing event in March 2012. READ»

ADVERTISING | Comment

Party's Spunky Advertisement Is The Ultimate Creative Donation

BY Joe BerkowitzMon Dec 5, 2011

For Japan's Space Shower TV, agency Party create a very personal interactive dance experiment starring their own semen.READ»

LIVE NATION | Comment

Hertz Takes A Road Trip With Live Nation

BY Christine ChampagneMon Dec 5, 2011

Hertz puts music at the center of its marketing strategy with a Live Nation partnership that aims to link concert-going and car rentals.READ»

APPS | Comment

Spotify, Android, Apple TV, And The New Appathy

BY Kit EatonMon Dec 5, 2011

Apps with everything, and apps of every flavor--sounds like a recipe for an interesting technological future. But it's also a change that comes with burdens.READ»

LEADERSHIP | Comment

3 Ways To Respect The "Co" In Consumer

BY Clyde McKendrickThu Dec 1, 2011

As purchasing decisions continue to be increasingly driven based on the contribution the brand plays in society and culture, we are witnessing the birth of a new complex, dynamic, conscious type of buyer. Here's how your brand can adapt.READ»

ADVERTISING | Comment

Concerned About Facebook Privacy? Drink Up

BY Joe BerkowitzThu Dec 1, 2011

Norte Beer is friending drinkers with a new face-saving social media helper--the Photoblocker.READ»