I'm one of those people who don't appreciate commercials. They annoy me and, for the most part, I think they're a waste of money on the advertiser's part and definitely a waste of time for me. If there's a commercial on, I usually ...READ»
A couple of days ago, I happened upon an article in the Los Angeles Times about Firebrand, a new media company dedicated exclusively to commercials. Its TV show, "Firebrand," premiered Monday and airs weeknights from 11 pm to 12 am ...READ»
Online is the new offline. Like most catch phrases this one doesn't really say anything earth-shattering; it isn’t really news that more and more things are going digital. What it does rather neatly encapsulate is that in implying ...READ»
The Martin Agency’s new ads for Wal-Mart have finally hit the air, and I’m shocked to report that -- urban cynic that I am -- even I was touched. OK, so the company exploits its workers, squeezes its suppliers, and does other ...READ»
Yesterday, Wal-Mart announced its new advertising slogan: "Save Money. Live Better." This is the latest move to embrace sustainability and improve the company's image. This line replaces the one that has been used for 19 years, ...READ»
Yes, it’s been a dizzying—and thrilling—past couple of years as new disruptive business models rise to the surface across every industry imaginable like digital froth bubbling over a cappuccino. Just last week I came across ...READ»
I confess, I was a little sad that I was out of the office the day the Fast Company class photo that appeared in the June issue was taken. One crummy reporting trip and I missed my chance to finally get my mug in the magazine! But ...READ»
So here’s a question for you ROI vs creativity freaks out there: Is the growth in Geico’s market share --- the only player in the auto insurer category to achieve double digit growth over the past four years --- a function of its ...READ»
The face of the advertising industry has changed dramatically over the last few years, as the Internet has become increasingly dominant and has shouldered its way into the mainstream. Although advertising professionals are still ...READ»
Who knew? Back in April when I interviewed aQuantive CEO Brian McAndrews for the ad:tech San Francisco opening keynote, "The Digital Decade: What the Past 5 Years Can Teach Us About the Next 5," the industry was abuzz about the ...READ»
A couple weeks ago I had the luxury of getting behind-the-scenes access to one of the marketing communications holding companies' agency partner meetings (sorry, can't disclose which one). It quickly became extremely clear the one ...READ»
As if dusty Madison Avenue (see Rehab: An Advertising Love Story) needed another punch in the gut: today, Adweek reported the latest study released by the Corporate Executive Board's Advertising and Marketing Roundtable, which ...READ»
If you haven't read the Thursday Styles yet, you have to check out the article by Eric Wilson about the new Calvin Klein fragrance. This article managed to make me completely nauseated from start to finish -- mega-corporate marketers ...READ»
What’s the value of a good idea?
Distilled, that was the main theme of Strawberryfrog CEO Scott Goodson’s keynote speech, “Change the Model, Change the World,” at yesterday’s Future Marketing Summit in New York. So ...READ»
Product placement in TV and movies has become common practice. The placement may be casual, as when a character drinks a diet Coke while bemoaning their lackluster sex life, or it may be blatant, as when an entire storyline revolves ...READ»
In the wake of Tuesday's Oscar nominations, a newly-envisioned Oscar ad campaign is now fully underway. With a month left until broadcast, it is the typical time when TV ads start popping up. Usually the ads feature the Academy ...READ»
Usually, I avoid advertising like the plague. It doesn't matter what type of advertising either. Television -- I tune out or change the channel. Radio -- I turn the dial. Print -- I flip through pages quickly to get to the content, ...READ»
The boys on stage at OgilvyOne’s big digital convergence at Jazz at Lincoln Center yesterday looked suspiciously like they had wandered in from Internet World circa 1999…earnest young West Coast geeks, with big ideas and even ...READ»
Just days after Disney announced its healthy food initiative comes the news that Mickey, Minnie, and a snowman have engaged in a threesome at Euro Disney.
Apparently, staff members at Euro Disney made a video of the costumed ...READ»
Last week I read that Anheuser-Busch will launch its own Web entertainment network, Bud.TV, in February. Instead of spending money on loads of advertising next year, the brewer will launch an online network aimed at the 21 to 27 ...READ»
