I'm one of those people who don't appreciate commercials. They annoy me and, for the most part, I think they're a waste of money on the advertiser's part and definitely a waste of time for me. If there's a commercial on, I usually ...READ»
A couple of days ago, I happened upon an article in the Los Angeles Times about Firebrand, a new media company dedicated exclusively to commercials. Its TV show, "Firebrand," premiered Monday and airs weeknights from 11 pm to 12 am ...READ»
Online is the new offline. Like most catch phrases this one doesn't really say anything earth-shattering; it isn’t really news that more and more things are going digital. What it does rather neatly encapsulate is that in implying ...READ»
The Martin Agency’s new ads for Wal-Mart have finally hit the air, and I’m shocked to report that -- urban cynic that I am -- even I was touched. OK, so the company exploits its workers, squeezes its suppliers, and does other ...READ»
Yesterday, Wal-Mart announced its new advertising slogan: "Save Money. Live Better." This is the latest move to embrace sustainability and improve the company's image. This line replaces the one that has been used for 19 years, ...READ»
Yes, it’s been a dizzying—and thrilling—past couple of years as new disruptive business models rise to the surface across every industry imaginable like digital froth bubbling over a cappuccino. Just last week I came across ...READ»
I confess, I was a little sad that I was out of the office the day the Fast Company class photo that appeared in the June issue was taken. One crummy reporting trip and I missed my chance to finally get my mug in the magazine! But ...READ»
