In the advertising world, learning by blowing off arms and legs has become the norm. A casual reliance on trial and error (and its kinder cousin, osmosis) has replaced any kind of formal training. Ad agencies aren't teaching their people to lead, and now they're in trouble.READ»
The debate between big advertising agencies and small agencies and which is better rages on, but success has nothing to do with size--instead, winning agencies are determined by a different metric altogether: collaborative vs. non-collaborative.READ»
Back in June I got a pitch from Cliff Freeman's PR guy: "Cliff Freeman & Partners--the ultimate Fast Company ad agency?" Having followed the industry for long enough and having recently written a piece on Cliff Freeman's Canadian ...READ»
