advertising | Fast Company

GM Pulls Its Facebook Ads Three Days Before IPO

BY Christina Chaey | 05-15-2012 | 3:40 PM | MANAGEMENT

News updates all day from your Fast Company editors.READ MORE›

"I Either Get Headhunted Or Fired": How A Real Mad Man Creates Work That People Line Up To See

BY David Zax | 05-09-2012 | 2:35 PM | CAREERS

A chat with Kash Sree, the most restless creative director in advertising. "Often the best work" is spec work, he tells us, "because it’s not overthought."READ MORE›

Brilliant Solar Ads Say Screw The Environment, It's About Paying Less

BY Morgan Clendaniel | 05-08-2012 | 11:43 AM | SUNRUN

SunRun’s new ad campaign focuses on the financial realities of solar power: In many places it’s really cheap and the company will install your panels for free. It’s a new attitude for clean power marketing. READ MORE›

Personal.com Creates An Online Vault To Manage All Your Data

BY E.B. Boyd | 05-07-2012 | 7:50 AM | INNOVATION

A search for a way to put consumers in control of their information produces a tool that will simplify our lives. Memorizing passwords, alarm codes, birthdays, bank account numbers, allergy information, insurance policy numbers (etc., etc., etc.) may never be the same.READ MORE›

Tumblr Gets Ads, But Your Nic Cage Meme Site Remains Unscathed

BY Christina Chaey | 05-02-2012 | 2:36 PM | DESIGN

Packages start at $25,000 and splash ads on popular Tumblr Radar and Spotlight pages. Users can still decide the content of their own pages, Tumblr tells Fast Company. READ MORE›

The Difference Between Negative And Competitive Advertising--And What Really Works

BY Tom Cotton | 05-02-2012 | 7:00 AM | LEADERSHIP

Whether it's Obama versus Romney or Apple versus Microsoft, dumping on the other guy tends to work. READ MORE›

Google's New Mobile PlayBook Helps Businesses Tackle The Mobile Revolution

BY Kit Eaton | 04-25-2012 | 1:59 PM | INNOVATION

News updates all day from your Fast Company editors.READ MORE›

Google's New YouTube Brandcast Tool Advises On Reaching Audiences

BY Kit Eaton | 04-25-2012 | 6:45 AM | DESIGN

News updates all day from your Fast Company editors.READ MORE›

YouTube Launches AdWords For Video

BY E.B. Boyd | 04-23-2012 | 6:50 AM | INNOVATION

Video production is getting cheaper, so Google is creating a self-service option for pre-roll advertisements aimed at small- and medium-sized businesses.READ MORE›

The Fight For The Fifth Screen (Fifth Screen!?) In Your Life

BY Kit Eaton | 04-19-2012 | 9:29 AM | DESIGN

Smartwatches, AR goggles, and more: There's a mighty scramble afoot for your last sliver of attention. Is the the start of ad-mageddon?READ MORE›

Why Agencies Are Going The Way Of The Dodo

BY Francine Hardaway | 04-17-2012 | 6:26 AM | LEADERSHIP

The shift to digital and social have broken the agency model. Here are 7 trends that will shape the future. READ MORE›

Is Cannes Chimera a challenge that can change the world?

BY Simon Mainwaring | 04-07-2012 | 8:18 PM | ETHONOMICS

The Cannes International Festival of Creativity has announced a partnership with the Bill and Melinda Gates Foundation that is unprecedented and transformative. It brings together two of the most ...READ MORE›

What Brands Can Learn From Politics

BY Tom Cotton | 03-28-2012 | 7:50 PM | LEADERSHIP

We often spend half our lives and budgets trying to persuade the unpersuadable. Between 30-70 percent of your brand's target consumers will never buy what you're selling. That’s 30-70 percent of your budget down the drain, year after year. It's time to let go. READ MORE›

Layar Wants To Turn Print Pages Into Augmented Reality Gateways

BY Kit Eaton | 03-28-2012 | 10:29 AM | INNOVATION

Is the augmented reality company's plan for interactive print an augmented fantasy? READ MORE›

Forget "Mad Men"--Now Is The Golden Era For Advertising

BY Matt Nelson | 03-21-2012 | 12:30 PM | LEADERSHIP

Today, advertising is less about one-way communication and all about brand journalism: a focus on uncovering the core stories at the heart of a brand, creating supporting narratives, and seeding them to their intended audiences where they are most likely to encounter them. READ MORE›

Marketing From The Other End Of The Funnel

BY Joel Rubinson | 03-21-2012 | 7:25 AM | INNOVATION

Traditionally, new product marketing assumes first-time purchases arise from an orderly chain of events, starting with the TV commercial to build awareness, but this isn't how shoppers discover new products today. It's time for marketers to change their practices.READ MORE›

Lessons In Razor's-Edge Creativity From The Dollar Shave Club

BY Josh Linkner | 03-19-2012 | 11:41 AM | MANAGEMENT

The Dollar Shave Club launched to great success by communicating in a way that simply couldn't be ignored. Whether you’re starting your own business or seeking a promotion, taking your creativity to the brink will help you come out on top.READ MORE›

Why CMOs and CFOs should talk shop with each other regularly

BY Reid Carr | 03-12-2012 | 4:03 PM | DESIGN

Both entities are sharing a common goal of maximizing value and performance of all investments. The opportunities for marketing and finance departments to work together to this objective have never been greater. Here are three ways just to name a few:READ MORE›

How To Bring Out The Magic In Marketing

BY Jody Turner | 03-09-2012 | 1:51 PM | INNOVATION

Whether you're trying to sell whisky or get people to adopt dogs, marketing can be magical when there's a deep understanding of both an organization's culture and its strategic needs. READ MORE›

Facebook Puts Marketers On Notice: Ready Or Not, Timeline Is Here

BY Michael Scissons | 02-29-2012 | 2:21 PM | INNOVATION

Marketers have 30 days to embrace Facebook's new Timeline Brand Pages--an exciting and scary development for companies of all sizes. Here are 3 easy steps to make sure your new Facebook brand page hits all the right notes. READ MORE›