advertising

Prime Access's LGBT Media Strategy

Howard Buford, 50, has created LGBT-targeted advertising for companies such as JPMorgan Chase, Hyatt, and Showtime. Each year, Prime Access reports on which brands are perceived to be the most and least gay-friendly.READ»

• More on Gay Marketing

GLAAD's Helping Hand

Rashad Robinson, 30, organized GLAAD's inaugural Media Awards in Advertising in October to applaud gay-positive creative in both the LGBT and mainstream press.READ»

• More on Gay Marketing

The Importance of Brands

People often ask, ‘‘What is brand equity?’’ There are many ways to
answer this. Some say it’s everything associated with the brand that adds to
or subtracts from the value it provides to a product or service. Others emphasize
the financial value of the brand asset. READ»

Ad With Dying, Computer-Animated Polar Bears Stirs Controversy

What does shock marketing do for a problem as big as global warming?READ»

The Gunn Report's Most Decorated Ads Include Interactive for the First Time

The 2009 Gunn Report tallies ad awards from around the world, and presents the ones that have won the most.READ»

Infographic of the Day: 30 Free Web Sites for Online Promotion

A chart mapping the social networking, free-marketing ecosystem.READ»

Flashback by Marco Brambilla for Six Scents Series Two

Flashback weaves together iconographic images sampled from films to create a kinetic video canvas - visualizing the spectrum of human emotion and recall using the principles of cognitive psychology.READ»

What CSI Can Teach Us About Shopper Behavior

Great retailers know they must be in the rhythm of societal trends. We know how contemporary Apple stores, Abercrombie, Sephora's, and Coach stores feel. But I want to talk about plain old grocery shopping. Like a CSI episode, where ...READ»

Video Ads on iPhone Will Punish Multiplayer Gamers

AdMob is planning special video advertisements for iPhones that play like movie clips before an app launches. In other words: time to go offline before you fire up that app. (Below, an ad for an EA game plays before a Tapulous app ...READ»

Gigantic Prophylactic Serves as a Good Opportunity to Talk About S.E.X.

As a father of three Idea Heroes in the making, it’s troublesome to me that there is a lack of marketing around the topic of safe sex.READ»

How Rapleaf Is Data-Mining Your Friend Lists to Predict Your Credit Risk

By now, you probably already know your behavior on social networking sites like Twitter and Facebook can get you fired, evicted, and even arrested--but what about your friends' behavior? READ»

Will This Advertising Get Me Laid?

Every start-up social media entrepreneur should be looking closely at what people are saying about advertising as a profit strategy.READ»

YouTube Experiments With Ads You Can Skip

The company that made its bread on Web advertising has a new idea: let users skip the ads they don't like seeing. Google is testing the new "skippable" pre-roll video ads on selected partners' YouTube clips, according to PaidContent. ...READ»

New EU Cookie Law Smacks Of Windows Vista's Constant Nagging

Regulators in Europe have approved a new law that would require users to approve each cookie stored by their Web browser. Cookies are little informative tags that tell a Web site details about your last visit there. The EU Council ...READ»

Razorfish's FEED Study: Brands Are the New Celebrity

We may sign up to a brand's Twitter feed for the deals, but we're staying for fun.READ»

'30 Rock' Ends Product Placement Speculation, Writes Cisco Into Last Night's Episode

Cisco got one hell of a pitch man in Jack Donaghy. Last night's 30 Rock wasn't just notable for the its usual cavalcade of shenanigans, or even the NBC in-house fun-poking (Brian Williams as a stand-up comic? Jack saying something ...READ»

What Will Google's Newspaper Crusade Mean for Readers?

It's nice that CEO Eric Schmidt feels Google has a "moral responsibility" to help reinvent the newspaper industry. But how? Hyper-personalization might be the way, according to the Neiman Journalism Lab at Harvard, which pressed ...READ»

An Ad That Won’t Make You Throw Up At 35,000 Feet

I hate flying! There, I said it. I dunno, maybe it’s the thought that I’m in a 95,000 pound metal tube that’s flying 35,000 feet above the ground. It just doesn’t seem right to me that something that large (and heavy) should ...READ»

Halloween happenings at Fluid Studio!

Halloween happenings at Fluid Studio! Fluid Studio pumpkins Want to know how we spend some of our staff meeting time in October? Carving pumpkins! At Fluid, we are nothing if we are not creative. So when we are ...READ»

35 Politis PR Tips and Counting

35 free public relations tips are now available on the Politis Communications WebsiteREAD»

Banner Ads Attached to Houseflies Will Bug You

At a recent trade show, one German company affixed tiny banner ads to flies--which preceded to buzz all around the convention center.READ»

Facebook Plans to Geotag Your Life

Even as we busily plug our personal information into Facebook, the powerhouse social network is about to get a whole lot more personal. It's getting ready to link geo-location information to your actions on the social site. The ...READ»

Crowdsourcing: A One-Way Ticket to Blah

Agency types are betting that crowdsourcing will usher in a new type of advertising. They must be crazy.READ»

10 Things Corporations Can Learn from Pro Wrestling

Recently, writing about the death of the incomparable Capt. Lou Albano, journalist Phil Reisman with The Journal News wrote: "Somebody once said that to understand America, you have to understand pro wrestling." If you're looking ...READ»

'Family Guy's MacFarlane Not PC Enough for Microsoft, Windows 7 Deal Pulled

Showing just how unhip being a PC can be, Microsoft has pulled out of a prime time Windows 7 sponsorship of a special by Family Guy creator Seth MacFarlane. According to Microsoft, MacFarlane's style didn't "fit with the Windows ...READ»