This fall, Cadillac will be running a new TV spot entitled "Re-ignition." The commercial is meant to show consumers that Cadillac and its woebegone parent are ready to come back into the luxury fray. Instead, it does something entirely different: it frightens us.
The ad, backed by an audio track that sounds like a NASA launch sequence, smacks more of an Iraq war newsreel on CNN than it does a "top-secret" automotive testing scene.
Read More »
