• FacebookFacebook, in its ever-resourceful quest to balance advertising with its users fickle sense of home page ownership, is testing a new engagement ad that doesn't drive users to a sponsor's Facebook page but rather asks them to complete a direct response form that opens right on the home page. Currently offering a free Chick-fil-A chicken biscuit to users who provide their addresses, the ad provides a link that initiates a pop-up window over the news feed.

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