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PR   |  Comment

35 Politis PR Tips and Counting

35 free public relations tips are now available on the Politis Communications WebsiteREAD»

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GOOGLE   |  1 comment

Google Ads Go Hyper-Local, and With Flat Fees They're Cheaper for Businesses

Google is trying to solicit more hyper-local advertising by straying from the very ad formula that made it rich. AdAge reported yesterday that local ads will not use "keyword auctioning," the Google Ads system that chooses which ...READ»

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Ads Coming to Google Maps

Google embraces location-based ads. Twitter promises not to, but is it inevitable?READ»

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Will Anyone Use Interactive TV Ads?

Cablevision plans to begin showing "interactive" advertisements to its cable customers next month, according to the Wall Street Journal, and other cable companies are following suit. The push is to make TV a "lean-forward" medium, ...READ»

911Ad
ADS   |  25 comments

In Advertising, Stupidity Can Win You Awards [UPDATED]

The World Wildlife Fund condemns an award-winning ad proposal from DDB Brazil, which name-checked both September 11 and the Indian Ocean Tsunami.READ»

Absolut
ART   |  2 comments

Absolut D'oh!

Absolut tries for an inspiring new viral ad...and promptly gets called out for aping a design masterREAD»

youtube TV

Survey Says: One-Third of All Videos Get Shared Online

If there's any doubt that the future of home-made video is online, then some new survey data will dispel it: Apparently one third of all the videos people make get shared online. That's a lot. But there's more too--the newly revealed ...READ»

Hellmans

The Case for Eating Local, Beautifully Made

Hellmann's creates a new ad packed with animated infographics, revealing just how far-flung the food chain has become.READ»

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ADS   |  36 comments

Print Media Is Dying. Online Revenues Are Tiny. What If the Ads Are to Blame?

The media business is dying. But what if it's not the fault of publishers? What if the crappy state of Internet ads is to blame?READ»

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Is the Future of Advertising in Augmented Reality?

Yesterday we wrote about the Android AR app called Layar, and today a hands-on video demo appeared revealing something unexpected: In the future, if your business isn't in the right places on the Web, your trade will suffer. ...READ»

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FACEBOOK   |  2 comments

Facebook Does Some Science, Concludes Redesign Is Good for Ads

Facebook's latest design and interface changes have been variously despised and applauded by its members. One of the biggest and most controversial changes was to make every user's homepage look and feel more like Twitter, which is ...READ»

APPLE   |  Comment

iFive: Your March 22 Innovation Agenda

Palm's Not-So-Smart Bet When Palm ships its Pre smartphone, will it be too little, too late? Talk to the hand. [via NYT] Tivo-Proof Advertising Stop the ffwd button: Boost Mobile's visually arresting TV spots beat obnoxio ...READ»

iHungry
ADS   |  Comment

iHungry? Ad Agencies Co-opt Their Own Images

Imitation is the sincerest form of flattery, right? Check out the clever spin Agencies in Action takes on some of the most iconic advertising imagery of our time. Nike's "Just Do It," Apple's iTunes silhouette, and HSBC's ...READ»

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ADS   |  Comment

In Japan, Billboards Watch You Watching Them

NTT Communications has tackled the age-old problem of working out who's paying attention to which sign-based advertising by making the sign watch back. The Japanese company will run an experiment where webcam-equipped digital signs ...READ»

ADS   |  Comment

Garmin Introduces Ad-Supported Traffic Updates

When Garmin [NASDAQ:GRMN] introduced their latest batch of Nuvi GPS units, they came with one transcendent feature: free traffic alerts for the lifetime of the product. But now that review models have gone out to the tech media, ...READ»

ADS   |  Comment

Advertising Mistakes - How Your Paid Search Is Hurting You

Most business owners have heard about Google or Yahoo ads and many are participating in these programs. These solutions allow your specific ads to reach your target audience at minimal cost. So what’s the down-side? Can ...READ»

ADS   |  5 comments

Is Your Brand Real? (Wikipedia or Bust...)

Wikipedia vs Encyclopedia Wikipedia is often compared to encyclopedias while people debate which is better, more reliable, and more accurate. In response to one such study by the sience journal Nature, Britannica refuted the ...READ»

ADS   |  Comment

Hello!

I'm testing the new tools in FC's website :DREAD»

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