Google is trying to solicit more hyper-local advertising by straying from the very ad formula that made it rich. AdAge reported yesterday that local ads will not use "keyword auctioning," the Google Ads system that chooses which ...READ»
Cablevision plans to begin showing "interactive" advertisements to its cable customers next month, according to the Wall Street Journal, and other cable companies are following suit. The push is to make TV a "lean-forward" medium, ...READ»
If there's any doubt that the future of home-made video is online, then some new survey data will dispel it: Apparently one third of all the videos people make get shared online. That's a lot.
But there's more too--the newly revealed ...READ»
Yesterday we wrote about the Android AR app called Layar, and today a hands-on video demo appeared revealing something unexpected: In the future, if your business isn't in the right places on the Web, your trade will suffer.
...READ»
Facebook's latest design and interface changes have been variously despised and applauded by its members. One of the biggest and most controversial changes was to make every user's homepage look and feel more like Twitter, which is ...READ»
Palm's Not-So-Smart Bet
When Palm ships its Pre smartphone, will it be too little, too late? Talk to the hand. [via NYT]
Tivo-Proof Advertising
Stop the ffwd button: Boost Mobile's visually arresting TV spots beat obnoxio ...READ»
Imitation is the sincerest form of flattery, right? Check out the clever spin Agencies in Action takes on some of the most iconic advertising imagery of our time. Nike's "Just Do It," Apple's iTunes silhouette, and HSBC's ...READ»
NTT Communications has tackled the age-old problem of working out who's paying attention to which sign-based advertising by making the sign watch back. The Japanese company will run an experiment where webcam-equipped digital signs ...READ»
When Garmin [NASDAQ:GRMN] introduced their latest batch of Nuvi GPS units, they came with one transcendent feature: free traffic alerts for the lifetime of the product. But now that review models have gone out to the tech media, ...READ»
Most business owners have heard about Google or Yahoo ads and many
are participating in these programs. These solutions allow your
specific ads to reach your target audience at minimal cost.
So what’s the down-side? Can ...READ»
Wikipedia vs Encyclopedia
Wikipedia is often compared to encyclopedias while people debate which is better, more reliable, and more accurate. In response to one such study by the sience journal Nature, Britannica refuted the ...READ»
