The iPad might only be 18 months old, but she and her Android siblings are getting users to pay attention and click. Tablets are also taking the lion's share of mobile advertising dollars.
Apple's revised ad policy ban seems to mean Google's AdMob is barred from advertising in iPhone apps--and AdMob's pissed about it. The company responded today.
Apple's adjusted its iPhone developers agreement concerning how third-party ad apps can collect user data--it's now allowed. But Apple's language dances carefully around the matter, and specifically excludes Google and its recent acquisition AdMob (which Apple had wanted to buy). This is war.
Friday's here, and with it, Fast's top five picks of what's been going on overnight, whilst you were snuffling into your pillows and dreaming of unicorns.
Apple's new iAd platform is going to be a serious contender, newly leaked data shows. The company is so keen to beat its competition in the mobile advertising space that it's releasing a special paid analytics system that leverages iTunes data.
iPhone may have more sales, but according to AdMob's report, Android has the more connected users--in March, Android's Web traffic topped iPhone's for the first time.
Looks like the FTC is taking a particular interest in possible antitrust violations in the Google-AdMob deal--apparently, they've assembled a team to investigate and possibly block the acquisition.
Apple is expected to be announcing a major mobile ad push this Thursday. It might not be what the gadget nerds were hoping for, but it'll certainly cheer up advertisers--and, oddly enough, Google.
