Apple's adjusted its iPhone developers agreement concerning how third-party ad apps can collect user data—it's now allowed. But Apple's language dances carefully around the matter, and specifically excludes Google and its recent acquisition AdMob (which Apple had wanted to buy). This is war.
Apple's new iAd platform is going to be a serious contender, newly leaked data shows. The company is so keen to beat its competition in the mobile advertising space that it's releasing a special paid analytics system that leverages iTunes data.