The iPad might only be 18 months old, but she and her Android siblings are getting users to pay attention and click. Tablets are also taking the lion's share of mobile advertising dollars. READ»
Apple's revised ad policy ban seems to mean Google's AdMob is barred from advertising in iPhone apps--and AdMob's pissed about it. The company responded today.READ»
Apple's adjusted its iPhone developers agreement concerning how third-party ad apps can collect user data--it's now allowed. But Apple's language dances carefully around the matter, and specifically excludes Google and its recent ...READ»
Friday's here, and with it, Fast's top five picks of what's been going on overnight, whilst you were snuffling into your pillows and dreaming of unicorns.
1. Operation Top Kill. It was on, then off, and now it's on again. Obama is ...READ»
Apple's new iAd platform is going to be a serious contender, newly leaked data shows. The company is so keen to beat its competition in the mobile advertising space that it's releasing a special paid analytics system that leverages ...READ»
iPhone may have more sales, but according to AdMob's report, Android has the more connected users--in March, Android's Web traffic topped iPhone's for the first time.READ»
Apple is expected to be announcing a major mobile ad push this Thursday. It might not be what the gadget nerds were hoping for, but it'll certainly cheer up advertisers--and, oddly enough, Google.READ»
Looks like the FTC is taking a particular interest in possible antitrust violations in the Google-AdMob deal--apparently, they've assembled a team to investigate and possibly block the acquisition.READ»
AdMob released its mobile Web usage data for both the U.S. and the world, and the most surprising statistic has got to be Android's huge leap in the past few months--it now has the iPhone in its sights.READ»
It's iPad week folks, so expect a deluge of excitement about tablet PCs, e-publishing, TV shows, and whatnot: Kicking us off is a juicy rumor that Apple's soon to launch a new "iAd" mobile advertising platform, ready to smack Google ...READ»
If you ever needed convincing that the future of cell-phone tech is more smartphones and less dumbphones, then AdMob's most recent statistics will change your mind: The smartphone is on the ascendant, and the "mobile internet device" ...READ»
Uh-oh, one of Google's ever-expanding business tentacles has latched onto a target that's got consumer groups all in a tizzy. It's the Google-AdMob deal, and the worry is Google's consolidation will actually hurt consumers.Not in a ...READ»
AdMob is planning special video advertisements for iPhones that play like movie clips before an app launches. In other words: time to go offline before you fire up that app. (Below, an ad for an EA game plays before a Tapulous app ...READ»
According to AdMob, Web traffic from Google Android devices is quickly overtaking Windows Mobile in the smartphone segment with 25% month-over-month growth in June. The advertising company, which does 40% of its business serving ads ...READ»
In five days, Apple will likely loose a new iPhone operating system on the world, and with it, new expectations of what a phone can do. Less glamorously--but no less importantly--it will usher in a new phase of innovation for ...READ»
Omar Hamoui, 32
CEO, AdMob
AdMob is a leading mobile-advertising network that's successfully placing ads in apps. Its clients include Coca-Cola and Paramount Pictures.
"The iPhone has been transformational. ...READ»
Do people have a pent-up desire to surf the Web from their phones? Yes, if the experience isn't a pale substitute for desktop browsing. Based on some fresh data from mobile advertising marketers AdMob, the one smartphone to deliver ...READ»
You have seen our Fast Company 50. But what are the companies within specific categories doing creative and ground-breaking work? Who is leading an industry into the future? Here we present the top ten firms in Advertising and Marketing.READ»
