Google and Apple aren't the only ones with wearable tech. And Nike isn't the only company with smart shoes that connect with your social network. Adidas' new Google-powered shoe has an accelerometer, gyro, and pressure sensor embedded in the sole. And it talks.
With big-name competitors like Adidas and upstarts like Jawbone and Fitbit forever threatening disruption, Nike can't afford to ignore its competition.
Celliant claims their performance wear contains tech that helps increase
circulation and convert light into energy. Sound crazy--and maybe it
is--but pretty soon "smart textiles" are going to be everywhere.
Prime your gimmick radar: Adidas has moved into a new research facility that’s being billed as an architectural visualization of shoelaces. The “laces” are white walkways that crisscross the interior and “tie the built volume together,” to quote the architects’ press release. They call the place Adidas Laces (of course). All of which would be downright silly, if the building weren’t so well designed.
Derrick Rose is already one of the fastest players in the NBA. But when he met with designers from Adidas two years ago to discuss creating a new shoe, Rose, the white-hot point guard for the Chicago Bulls, had one request: Make me faster. Since then, Adidas has already given Rose the lightest jerseys ever constructed; on Thursday, the company unveiled the adiZero Crazy Light, which Adidas touts as the lightest shoe in basketball.
What happens when you put executives from Walmart and Patagonia in a room? This isn't the start of a bad joke--it's how the Sustainable Apparel Coalition was born.
What better way to remember Brutus backstabbing Caesar than by watching movies like "The Informant!" and "The Social Network"? Here are four more corporate-betrayal films primed for the Hollywood treatment.
Footwear fanatics will no longer have to trek to some massive metropolitan shoe shrine to ogle the latest products if Intel's dazzling virtual footwear wall catches on with retailers.
Popular fitness device Nike+ launched years back to much fanfare, thanks to a smart, simple design and sleek integration with Apple's iPod and iPhone. But CEO Mark Parker's latest training gadget no longer relies on Apple's branding. Instead, Nike has teamed with car-navigation company TomTom for the Nike+ SportWatch GPS.
