Adidas Originals is joining forces with the (sadly but acceptably over-licensed) Star Wars brand for a new line of shoes and activewear due out early next year. Though this isn't the first time Adidas and Star Wars have partnered, the ...READ»
You may think you've never heard of Li Ning. But assuming you were one of the 4 billion or so people watching the opening ceremony of last year's Beijing Olympics, you've seen him.READ»
Adidas was struggling with its brand just a few years ago. Despite trying mightily to fight the big-name endorsements game with Nike, they always seemed to lag. Do you even remember that Adidas' big-name star was ...READ»
