Celliant claims their performance wear contains tech that helps increase
circulation and convert light into energy. Sound crazy--and maybe it
is--but pretty soon "smart textiles" are going to be everywhere.READ»
Prime your gimmick radar: Adidas has moved into a new research facility that’s being billed as an architectural visualization of shoelaces. The “laces” are white walkways that crisscross the interior and “tie the built volume ...READ»
Derrick Rose is already one of the fastest players in the NBA. But when he met with designers from Adidas two years ago to discuss creating a new shoe, Rose, the white-hot point guard for the Chicago Bulls, had one request: Make me ...READ»
What better way to remember Brutus backstabbing Caesar than by watching movies like "The Informant!" and "The Social Network"? Here are four more corporate-betrayal films primed for the Hollywood treatment.READ»
What happens when you put executives from Walmart and Patagonia in a room? This isn't the start of a bad joke--it's how the Sustainable Apparel Coalition was born. READ»
Footwear fanatics will no longer have to trek to some massive metropolitan shoe shrine to ogle the latest products if Intel's dazzling virtual footwear wall catches on with retailers.READ»
Popular fitness device Nike+ launched years back to much fanfare, thanks to a smart, simple design and sleek integration with Apple's iPod and iPhone. But CEO Mark Parker's latest training gadget no longer relies on Apple's branding. ...READ»
When Nike teamed with Apple several years ago for a fitness device that measures and records your pace and distance while running, it changed the workout world. Called Nike+, the small sensor
could fit in your shoe, and sync ...READ»
George Steinbrenner, owner of the New York Yankees, died today of a heart attack. He was 80 years old. An icon of the sports world, Steinbrenner saw the Yanks win 11 pennants and 7 World Series. But it wasn't just about winning on ...READ»
In case you weren't one of the 700 million-plus fans to watch the World Cup Finals yesterday, Spain beat the Netherlands 1-0 in extra time. But the España soccer stars weren't the only winners--and certainly the Holland ...READ»
Maybe Adidas is winning the buzz war with Nike during this summer's Wold Cup. But Nike certainly is trying, with everything from an interactive skyscraper projection to a World Cup pop up "Stadium" installed on New York's Lower ...READ»
For the past three days, the World Cup has been on hiatus, as the eight remaining teams limber up for the semi-final stage, which starts today. The buzz, however, continues, with Adidas, according to a survey* by NM Incite, taking the ...READ»
Technology is everywhere in soccer. From hi-tech fabrics, divot-defying cleats, and dynamic new ball technology, sports firms such as Adidas and Nike are constantly pushing the boundaries for new and innovative products. And the ...READ»
Nike may be tooting its horn about the brand awareness buzz it's stirring up as part of the World Cup, but Adidas has just fired back in the war of words with some hard figures: Its sales will near $2 billion from soccer in 2010 ...READ»
Jabulani, the official ball of the World Cup, seems to be the focal point of the tournament so far. The $150, eight-paneled
synthetic ball is thermally bonded together, rather than being
stitched, as traditional footballs are. And ...READ»
We know the score. Each World Cup brings a new football: smoother; better; faster; stronger, to misquote Daft Punk (they're in Adidas' Cantina ad as well). Jabulani is the sportswear firm's 11th Official World Cup ball and it's come ...READ»
Adidas may be one of the official sponsors of the World Cup, providing the players with the Jabulani cup ball, but despite all that spend, it's still lagging behind Nike when it comes to brand awareness. A study done for Nielsen ...READ»
Other manufacturers may produce colorful balls for next month's FIFA World Cup, but there's only one official ball, and for the 11th year, Adidas earned the right to field its version of what a world-class ball should look like.This ...READ»
