For every dollar it gains in digital advertising, the newspaper industry loses about $7 in print. And that's because newspapers still don't understand how to explain or sell digital advertising, even 15 years in.
A panel at ad:tech today entitled ‘Context is King’ featured Vivian Schiller, Senior VP and General Manager of the NYTimes.com; John Byrne, Executive Editor and Editor in Chief of Businessweek.com; Betsy Morgan, CEO The Huffington Post; and Robin Steinberg, SVP and Director of Print Investment at MediaVest. The panel was moderated by Pam Horan, President of the Online Publishers Association.
