With rumors that Facebook has placed a $1 million price tag on video advertising, Sheryl Sandberg explains just why the social media firm values mobile advertising so highly. But will marketers agree with her?
When video ad tech firm Freewheel let a big fish slip from its line, CTO Diane Yu had to rally her teams to find new uses for all the technical assets they developed for the prospective client. Breaking bad news is never easy, but here's what worked at Freewheel.
There's long been speculation about how Twitter is going to make money. And although it landed $100 million in funding last summer, we're still no clearer as to how this is going to come about. But, as AllThingsD is reporting, there are whispers about how it's planning on going down the Google route with an ad platform similar to Google's AdWords. Just what Google wants to hear, no doubt, seeing as they're already paying Twitter handsomely for its live stream. And let's not even mention Buzz.