In marketing and advertising, there's a thin line between success and failure. Campaigns like Wendy's "Where's the Beef" or "Old Spice Man" land on the right side of quirky, funny, and not-quite-insulting-enough to get people riled, while still getting attention and building buzz. These campaigns fell on the wrong side of that line.
Thanks to Hollywood, lots of folks think of autism spectrum disorder as Dustin Hoffman counting matches. That’s, of course, a gross simplification of a broad, complex, and deeply mysterious set of psychological conditions. Here to dispel some of the myths is UK-based The Click Design with an identity package and ad campaign for Asperger East Anglia.
Quick: When you think of Old Spice, do you think of aftershave and gift-boxes with cheap cologne in them? Or do you think of bodywash? A year ago, the latter would have been absurd. Not anymore, thanks to the wildly successful ad campaign starring Isaiah Mustafa.