Boston, San Francisco, New York, and Chicago will be getting a month-long billboard ad campaign starting for this week, with one simple message: If you want to escape Microsoft's expensive grip, switch to Google.
A lot has been said about Microsoft's advertising over the past year, both good and bad. But a new batch of ads for Internet Explorer 8 has elicited a response unvoiced up to this point: Blechh! The ads, created by agency Bradley and Montgomery and starring former TV Superman Dean Cain, are based upon the notion that making silly acronyms out of various Web surfing behaviors is both funny and a good way to promote a Web browser.
When Intel decided to retool its largest advertising push in years, the chipmaker wanted to make a familiar statement: "our products make everyday life possible." But Santa Clara-based advertising firm Venables Bell & Partners found this slogan a bit trite, according to a story by Stephanie Clifford in The New York Times.