Google is trying to solicit more hyper-local advertising by straying from the very ad formula that made it rich. AdAge reported yesterday that local ads will not use "keyword auctioning," the Google Ads system that chooses which advertiser to run by accepting automatic "bids" from each advertiser interested in certain terms. Instead, Google will offer local advertisers flat fees.
Below, you'll find the latest television ad for the Palm Pre. It's simply shot, backed by soothing music, and consistent with Palm's other Beijing-opening-ceremony style ad from June. It's also bizarrely, pervasively creepy. What's going on here?
In five days, Apple will likely loose a new iPhone operating system on the world, and with it, new expectations of what a phone can do. Less glamorously--but no less importantly--it will usher in a new phase of innovation for mobile advertisers, who make the free apps we know and love a worthwhile pursuit for developers.
If you haven't seen it already, Microsoft [NASDAQ:MSFT] has commissioned a new advertisement featuring Bill Gates and Jerry Seinfeld, in an attempt to salvage public opinion of its new OS, Vista. Curiously, the ad doesn't make mention of Vista at all, but rather, plays out a Seinfeldian scenario in which the comedian helps Gates buy a pair of shoes.