Activision

BlizzCon And Beyond: Why Companies Promote Games Through Huge Events

BY Kevin Ohannessian | 10-21-2011 | 3:22 PM | ETHONOMICS

It's not enough for video game makers to hype new franchises and titles with a sleek ad campaign and a trailer, these days. They're running huge events--like BlizzCon, which kicked off Friday--sometimes at a loss, to keep fans engaged. Does it work, and how well? READ MORE›

Activision's Toy Line, Skylanders, Puts A New Spin On "Mobile" Gaming

BY Kevin Ohannessian | 10-17-2011 | 12:08 PM | LEADERSHIP

Video game giant Activision is hoping that dozens of plastic toys, that interact with a series of video games on every possible platform, will be a huge success with kids (and their parents).READ MORE›

iFive: Steve Jobs Bio, Epsilon Breach's Costs, Street View in Germany, Photoshop Embraces Touch, Apple Playing for Games Market

BY Kit Eaton | 04-11-2011 | 5:58 AM | INNOVATION

If people were meant to pop out of bed, we'd all sleep in toasters. But since you managed to get up anyway, here's our early news summary to help you on your way.READ MORE›

Innovation Agents: Lucy Bradshaw, Senior Vice President at Electronic Arts

BY Noah Robischon | 11-19-2010 | 11:44 AM | CAREERS

The gaming vet who fell in love with The Sims years ago--then went on to create the game's latest, most successful iterations--talks about the importance of listening to users and always respecting the idea of playfulness.READ MORE›

E3 Day 0: Wins for EA, Ubisoft, and Microsoft - But Activision Shows Us a Good Time

BY Kevin Ohannessian | 06-15-2010 | 4:28 AM | TECHNOLOGY

EA: Gamer's GamesEA showed that it really wanted to connect with its fans, announcing a reward community for those who play its shooters dubbed EA Gunclub (a name so politically charged that it's certain to arrive with a bang). To ...READ MORE›

Has Activision Just Shot "Modern Warfare" in the Head?

BY Kevin Ohannessian | 03-02-2010 | 7:20 PM | TECHNOLOGY

With the creative heads ousted and the franchise's future uncertain, is Activision destroying the most popular shooter of all time?READ MORE›

Microsoft Defeats Sony in November's Gaming Warfare

BY Kevin Ohannessian | 12-10-2009 | 8:31 PM | TECHNOLOGY

According to industry analyst NPD Group's sales numbers, controversial military shooter "Call of Duty: Modern Warfare 2" easily outsold everything else--and helped Microsoft in its war with Sony.READ MORE›

The 12 Days of Gaming

BY Kevin Ohannessian | 12-07-2009 | 12:05 PM | TECHNOLOGY

With the holidays just around the corner, you're wondering what games to buy for the beloved gamer geeks on your list ... or yourself (you have to spend those gift cards on something). In no particular order, here are 12 great games released this year guaranteed to fill the season with rocking, shooting, zombie-slaying joy.READ MORE›

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