Kat O'Sullivan started selling sweaters so she could follow the Grateful Dead, now the Etsy crafter has devoted fan base that buys everything she creates within minutes. Here's how she sells more than just a product.
To be honest, I’ve been feeling guilty lately, a bit like a cheat, enjoying my Daily Show and Rookie Blue but skipping those commercials that well-intentioned advertising creatives slaved away designing. I worry how Jon Stewart will get paid if I don’t sit through his advertisements. Yet I still hit Fast Forward as I hunt for the next laugh.