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Financial Crisis caused by our failure to organize and manage the business to know our capital worth

The actual business is not understood today, because the business is not managed You may wonder, how can a business incur billions and billions of dollars in losses, without being aware of the possibility and actuality of loss. ...READ»

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Creative Briefs Should Be... Brief

A brief is digested, in all senses of the word -- a condensation of thought that indicates a clear strategic direction. Killer creative thinking comes from focus. You need a bull's eye to aim at, not a dartboard. In my ...READ»

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