People flipped out when Christopher Nolan wasn't nominated for an Oscar, but it was David Fincher — director of The Social Network — who really got robbed during Sunday night's Academy Awards ceremony. Instead of rewarding the director of a diamond-flawless piece of innovative pop-cultural art, the Academy gave its imprimatur to the director of a well-mounted but utterly traditional costume drama.
Who should get the most credit for a product that brings in high revenue? The team who designed it? The people who marketed it? The sales force who sold it? Logically, we would have to say that the highest paid, most visible, most irreplaceable people are responsible—until we look at the list of Oscar nominees for 2010.