With the Academy Awards nominees now out, it's clear that in New Hollywood technology and innovative takes are making the moving pictures prettier than ever.
This weekend, during the 84th Annual Academy Awards, fans will have the chance to join comedians in a ‘digital dais,’ tweeting their best jokes and tracking comments about the broadcast.
Who should get the most credit for a product that brings in high revenue? The team who designed it? The people who marketed it? The sales force who sold it? Logically, we would have to say that the highest paid, most visible, most irreplaceable people are responsible--until we look at the list of Oscar nominees for 2010.
Nielsen conducted a survey recently to find out who exactly is going online while watching major TV events like the Oscars or Super Bowl--and discovered what those people are doing online in the first place.
As a celebrity media trainer, I have to watch the Academy Awards. Sometimes my clients are winners and have to deliver acceptance speeches or speak to the press about how they feel about not winning, areas I have coached them on. I also like to observe acceptance speeches, whether I worked with the winners or not, and use them as examples about what works and what doesn't in presentation and public speaking.
