Welcome to my first blog post. Thanks for your interest in the future of the corporate social responsibility movement. As this is Fast Company’s site, I hope to encourage you all to both Move Fast and Move Wisely.
If you move fast, alone, you can "quickly" run off a cliff. And if you move wisely, but take too much time, you can be seen as an "also ran" in a world that increasingly values – and is looking for - innovation.
Why have one bottom line when you can have three successful bottom lines? Understanding the business models that achieve a triple bottom line for elevating people and profit while deminishing their impact on the plant is helping many ornagizations do good while doing well.
After years helping businesses become more profitable, I've found myself waist deep in helping businesses get onboard the social responsibility bandwagon. Too often, I find when I meet with them they confuse charitable giving for social responsibility.
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