Yesterday, ABC Daytime made the announcement that they were ending two of their three long-running soap operas, All My Children and One Life to Live, in favor of a cooking show and a "lifestyle transformation" show.
Since the dawn of the broadcast era, soap operas have been a central part of television storytelling. The genre, a creation on radio during the 1930s, became a pinnacle form of storytelling during the Great Depression when audiences no longer wanted to or could pay per entertainment and instead were more accepting of "free," advertising-supported content.
Internal communication disconnects are the most substantial roadblock on the path to making brands more dynamic, more responsive, and more open in their communication.
