As other retailers struggle with slipping sales, branding problems, and public relations controversies—or, in some cases, all three—an opportunity emerges for the once-venerable company. Brand strategist David Brier of DBD International shows how they can seize it.
When the Great Recession hit in 2008 it was not uncommon for retailers to cut their prices in the interests of preserving volume and market share. Abercrombie & Fitch, for the most part, did not. Now, five years later, that controversial strategy looks sound.
Everyone hears when Facebook and Instagram get greedy with your data, but dozens of others are chipping away at your privacy in ever-changing fine print you agree to without blinking. Docracy tracks ToS changes to show you just what you're giving up.