ABC | Fast Company

With "Lilyhammer" Netflix Wants To Destroy Traditional TV, Get You "Hooked" On All-At-Once Watching

BY Austin Carr | 02-08-2012 | 6:28 PM | INNOVATION

There was no premiere episode. And not much fanfare. Monday morning the show went online, its entire first series watchable in one sitting. What is Netflix thinking? READ MORE›

Advertising Lessons From The "Mad Men" Era

BY Eduardo A. Braniff | 10-04-2011 | 12:23 PM | LEADERSHIP

As "Mad Men" and other shows based in the 1960s dot the fall TV lineup, those of us who actually work in the ad industry are translating those shows' themes to the here and now. What should we be thinking about on behalf of our brands?READ MORE›

Yahoo Launches Video Destination Site

BY E.B. Boyd | 10-04-2011 | 5:44 AM | INNOVATION

More and more people are logging on to the Internet for the kind of relaxation and entertainment they used to look for on the boob tube. Yahoo Screen positions the company to capture some of those audiences.READ MORE›

Advertising Logic and the Race to the Bottom in Daytime TV

BY Sam Ford | 08-02-2011 | 12:30 PM | MANAGEMENT

Oprah's off the networks and many of America's most beloved soaps have been tossed aside in favor of not-so-compelling reality TV. Where did daytime TV go wrong, and how do we ensure the same fate doesn't capture the broader worlds of marketing or advertising?READ MORE›

Can Hoover's Marketing Save Dying Soap Operas?

BY Sam Ford | 04-21-2011 | 8:36 AM | LEADERSHIP

Since the news that ABC was pulling the plug on soap operas All My Children and One Life to Live, the cancellation has been a major topic of discussion online. One thing keeping the story alive 1s the decision made by Hoover to pull all its advertising from ABC in the wake of the announcement.READ MORE›

In the Wake of ABC Soap Opera Cancellation, Is the Death of Soap Opera an Inevitability?

BY Sam Ford | 04-15-2011 | 10:54 AM | LEADERSHIP

Yesterday, ABC Daytime made the announcement that they were ending two of their three long-running soap operas, All My Children and One Life to Live, in favor of a cooking show and a "lifestyle transformation" show. READ MORE›

Fashion Icon Turned Business Mogul on Swimming With the Sharks

BY Lena L. West | 03-29-2011 | 6:40 AM | LEADERSHIP

Daymond John and I talk about the history of the FUBU brand, what it meant for hip-hop and fashion at large, his books... and what social media has done for the brands in his empire.READ MORE›

How Netflix Is Pushing the Envelope With Fincher-Spacey Project, "House of Cards"

BY Austin Carr | 03-21-2011 | 5:39 PM | INNOVATION

CEO Reed Hastings told investors he wasn't interested in "creative risks." But his company is betting a rumored $100 million for 26 episodes of a series no one has seen--based largely on "intuition" and the reputations of David Fincher and Kevin Spacey. READ MORE›

Netflix May Offer Original Programming: Change of Heart for CEO Reed Hastings?

BY Austin Carr | 03-15-2011 | 5:47 PM | INNOVATION

If reports are true, this would mark a shift toward exclusive original programming, content Netflix CEO Reed Hastings has implied the company would not venture toward.READ MORE›

Grey's Anatomy Goes Dual-Screen Thursday With This "Sync" iPad App

BY David Zax | 02-01-2011 | 11:22 AM | INNOVATION

Lexus is sponsoring the app, which relies on "audio watermarks" and lets users check in to virtual environments within episodes.READ MORE›

Netflix Now Boasts More Subscribers Than Showtime, Starz, HBO Next?

BY Austin Carr | 01-26-2011 | 8:57 PM | INNOVATION

Netflix trumped Wall Street fears, with quarterly profit rising, and revenue increasing by 34% to $595.9 million. Most impressively, Netflix now boasts over 20 million subscribers--more than the total subscribers of premium channels Starz and Showtime.READ MORE›

Netflix Strikes $200 Million Streaming Deal With Disney, ABC

BY Austin Carr | 12-08-2010 | 11:59 AM | INNOVATION

Hulu might be known for its television offerings, but Netflix is certainly catching up. READ MORE›

Netflix Spending Up to $100,000 Per Episode of Primetime TV

BY Austin Carr | 12-02-2010 | 12:00 PM | INNOVATION

Wary of competition from Hulu, Netflix aggressively expanding its online catalog with current episodes of primetime TV shows--at a cost between $70,000 to $100,000 per episode.READ MORE›

Watch the Election in Real-Time Using Twitter, Google, Facebook, Foursquare

BY Austin Carr | 11-02-2010 | 12:19 PM | DESIGN

In the digital age, you can get a sneak peek at how the election is shaping up in real-time, before news anchors report and pundits spin. Here's our guide to following the mid-terms on the real-time Web.READ MORE›

Babelgum Actually -- gasps -- Pays for Users to Create Videos

BY Patrick J. Sauer | 09-01-2010 | 2:00 PM | INNOVATION

Ambitious long-form programming -- with a Sundance vibe.READ MORE›

Shaq and Awe: The Big Shakespeare on Social Media and The Influence Project

BY Mark Borden | 08-02-2010 | 3:45 PM | CAREERS

The man with the TWISM tattoo tells Fast Company why he encourages his fans to touch him, what it's like to duet with Justin Bieber and why he's participating in The Influence Project.READ MORE›

Lost Legacy - What TV Execs Should Learn From Life on the Island

BY Chuck Salter | 05-24-2010 | 8:55 AM | DESIGN

“There will never be another show like it.” That’s the prevailing sentiment as the obsession, addiction, disorder known as Lost ended last night after six seasons on ABC. At a time when the networks are struggling to ...READ MORE›

Apple iPad 3G's Opening Weekend: Video Restrictions, Jailbreaking, and Shortages

BY Dan Nosowitz | 05-03-2010 | 4:47 AM | MAGAZINE

Notes from the iPad 3G's opening weekend: shortages, an inability to stream Modern Family, superfast jailbreaking, and 1.5 e-books sold from the iBookstore.READ MORE›

Audit Bureau of Circulation Adds Paid Apps and E-Readers to Mobile Publishing Stats

BY Addy Dugdale | 04-23-2010 | 5:58 AM | TECHNOLOGY

For newspapers, the Audit Bureau of Circulation's figures count a lot, as their stats can determine a publication's advertising rate--for better or worse. Its interactive unit, the ABCi just announced, via a partnership with Verve ...READ MORE›

Apple Winning the HTML5 Video War: ABC to Stream TV Shows to iPad

BY Kit Eaton | 04-01-2010 | 7:51 AM | INNOVATION

What seemed like a tiptoeing start to a revolution seems to be turning into a steady march: First we had rumors CBS was toying with iPad-friendly HTML5 videos, and now we learn this is a fact, and that ABC is joining the party, ...READ MORE›