Gone are the days when businesses existed to make money and nonprofits focused only on making the world better. Now both organizations are influencing each others' practices and finding ways to work together.
1. Bon Jovi's Lost Highway Want: See the band do its classic hits
Should: Support its new album
Experiment: Last year, Bon Jovi fans who wanted presale concert tickets had to buy the band's upcoming album. The result? Lost Highway sold 291,000 copies in its first week, the band's best-ever one-week total.