New e-commerce companies True&Co, Adore Me, and intiMint are aiming to make the bra business more personal (and data-driven), with nary a cold-fingered, tape measure-wielding sales associate in sight.
The founders of True & Co. put lacy thongs in the swag bags at a mostly male tech conference; their eyebrow-raising approach to launching caught the eye of a few women investors. Is this what it takes to fund women-led ventures?
