Huge has blossomed into one of the largest and most successful digital agencies in the world, one that helps brands reinvent themselves for new lives online. Maintaining an underdog spirit (even when you're on top) is key, says CEO Aaron Shapiro.
It's not enough to have a website, mailing list, Facebook page, or even a mobile application, says Huge CEO Aaron Shapiro. Businesses need to create digital assets that are core to how they operate and provide real value to users. Here's where to focus resources and energy.