Businesses need natural resources to make products to sell. But the spiraling path of commercialism we’re currently on will lead to disaster without a major shift in direction. Are there any companies willing to make that happen?READ MORE›
Two billion people use items from the consumer products giant every day, so its initiatives--using renewable energy, encouraging people to take shorter showers--can make a huge difference (and help the bottom line).READ MORE›
Picture a responsible business and companies like Morgan Stanley, BP, L’Oréal, and Unilever don’t readily come to mind. But corporate giants may have more of a role in mainstreaming responsible business than we think.READ MORE›
Big brands have the power to shift culture and influence behavior. But will big brands step up and show consumers the way to a better future? Or will they be left in the dust by grassroots brands? READ MORE›
Despite an overall trend towards seeing sustainability as an opportunity for value creation and business success, there are major differences in perceptions of sustainability between CEOs in different industry sectors, as well as gaps in the level of integration of sustainability achieved in their companies. READ MORE›
In this excerpt from their new book, "Do More Than Give," authors Leslie R. Crutchfield, John V. Kania, and Mark R. Kramer about companies like GE and Unilever that improve the communities they do business in--while making a profit.READ MORE›
Today, we're witnessing an explosion of green brands. But will supermarkets soon be full of products loudly proclaiming their sustainability? Or is sustainability destined to become a soft-spoken part of brand credentials?READ MORE›
At an event in New York today that might have been a simple PR blitz, Unilever invited economists, lawyers, and NGOs to weigh in on how it can achieve its hugely ambitious "Sustainable Living Plan."READ MORE›
You will soon find that no corporate board will hire a CEO or elect a new board member who doesn't have experience in environmental sustainability and social issues. Why would I say this? And where would a corporate person gain ...READ MORE›
“Excuse me, do you work with large clusters of marginalized low income populations?” Some of us arrived a day early for the Clinton Global Initiative (CGI) Sixth Annual Meeting. One reason to do that is to attend the CGI ...READ MORE›
In an unlikely example of cracking the Carbon Code™, Unilever scientists are developing an ice cream that can be stored and transported at room temperature. READ MORE›
Astronaut ice cream is a fun novelty treat for science-happy kids, but could Earth-bound adults ever warm up to the idea of room-temperature ice cream? That's what Unilever--the food company behind brands like Ben & Jerry's and ...READ MORE›
Astronaut ice cream is a fun novelty treat for science-happy kids, but could Earth-bound adults ever warm up to the idea of room-temperature ice cream? That's what Unilever--the food company behind brands like Ben & Jerry's and ...READ MORE›
With the new Ever Clear antiperspirant, Alex Keith has sniffed out an opportunity to turn Old Spice into Procter & Gamble's next 10-figure brand.READ MORE›
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