Timberland

Why Timberland Failed to Meet Its CO2 Emissions Reduction Targets (and You Might Too)

Timberland is being refreshingly honest about not hitting its greenhouse gas-reduction goals. "We have to fix our business process fundamentally," CEO Jeff Swartz tells us. If they can't do it, though, how can anyone?READ MORE›

The Year in CSR: The Four Trends of 2010

The year started off with a bang with accountability questions related to Wyclef Jean's Yele Haiti Foundation. From April on, people berated BP and cringed as the CEO told us one thing about the environmental and economic damage ...READ MORE›

Message in a Bottle: Corporate Sustainability Is Pretty Weak Tea

I think I'm the only person who moderated panels last week at both the Clinton Global Initiative in New York City and Opportunity Green, a green business conference in Los Angeles. While it may seem unfair to compare a gathering of ...READ MORE›

Timberland Goes 3-D and All-Out For Latest Earthkeepers Campaign

VP of Global Marketing Jim Davey tells Fast Company about the company's latest sensory-savvy campaign.READ MORE›

A 7-Point Guide to Doing Well by Doing Good

How Timberland ended up planting one million trees in Inner Mongolia, recovering from a virtual tree planting snafu on Facebook, and finding a light-hearted voice for selling Earthkeepers.READ MORE›

Industry-Wide Eco Index Will Rate Apparel on Sustainability [Updated]

Judging by the recent actions of companies like Walmart and Samsung, sustainability indexes (aka green supply chain rating systems) are the next big thing in corporate social responsibility. So it isn't all that surprising that a ...READ MORE›

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Boots on the Ground: Timberland CEO's View of Haiti, Wyclef Jean, Disaster-Inspired Innovation

Timberland CEO Jeff Swartz on adapting a mission in a time of crisis--and growing innovation from disaster.READ MORE›

Jeff Swartz: When Was the Last Time You Changed Your Mind About Something Important?

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Timberland Campaign Asks Governments to Set Emissions Standards in Copenhagen

Government leaders, including President Obama, have officially given up on reaching a legally binding greenhouse gas treaty at next month's climate conference in Copenhagen. But Timberland is still plugging away, with its "Don't ...READ MORE›

Is the Health of Your Employees Your Business?

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The Earthkeepers 2.0 Boot: Timberland's Attempt at Closing the Loop

While many mainstream shoe manufacturers virtually ignore sustainable design, niche companies like Brooks and Timberland have embraced the opportunity to bring sustainability into their brands. Timberland's latest attempt is the ...READ MORE›

Brooks Designs a Sustainable Running Shoe From the Bottom Up

When Brooks Sports set out to design the ultimate eco-friendly shoe, it operated on the philosophy that green doesn't have to be expensive if it's done right. Instead of taking an already existing shoe design and tweaking it to add ...READ MORE›

Can Timberland Halve Its Greenhouse Gas Emissions by Next Year?

Can a major multinational brand halve its carbon emissions in only four years? We'll find out next year if Timberland manages to cut its greenhouse gas emissions in half based on a 2006 baseline. The footwear company, which ...READ MORE›

Timberland Reuses Car Tires for Shoe Soles

Recycled car tire rubber is used in everything from railroad ties to trendy handbags. Now Timberland is testing the recycled tire waters with shoe soles. The shoe company is partnering with a Malaysian company called Green Rubber ...READ MORE›

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Timberland's Jeff Swartz on Corporate Responsibility

No one preaches corporate responsibility quite like Timberland's Jeff Swartz. Embraced by hip-hop trendsetters, his boot company grew eightfold in market capitalization from 1992 to 2005, hitting $1.6 billion. He used his position to deploy social initiatives galore, instituting some of the toughest worker-protection standards in the manufacturing industry, planting 1 million trees, and sponsoring thousands of volunteer events. He won accolades from Wall Street and social activists alike. But with his company's revenue soft and the stock price tumbling, is his own job sustainable?READ MORE›

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