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Getting Experiential Marketing Right: Lessons From Nike and Dewar's

How do you make a splash at an event? Do the right thing, at the right time, with the right tonality and on the right platforms. Consumers do want you at their events--they just want you to be authentic, relevant, and non-intrusive. READ MORE

TEDTalks Now On Netflix, Security Companies Ignore Pakistan Censor Bid, Groupon UK Told To Straighten Up

Breaking news from your editors at Fast Company, with updates all day.READ MORE

TED Targets Impressionable Young Minds With Interactive New TEDEd Videos

Check out a sneak preview of the animation and other features in new, abbreviated TED videos that aim to bring subjects such as neuroscience and evolution to young students. READ MORE

TED's Chris Anderson Is The Moses Of Email Overflow

The walking idea machine is hoping the citizens of the Internet will adopt his new 10 Commandments for solving this growing--and growing!--problem. Fast Company spoke with Anderson (not by email) to learn more.READ MORE

Convincing People To Take Action Takes More Than A Clever Message

Three thinkers to learn from in the quest to inspire people to actually do something.READ MORE

TED Goes "American Idol," Holding First-Ever Open Auditions In NYC

You may not be a CEO, a billionaire philanthropist, a tech whiz kid or a saintly fighter for the rights of humanity, but you--yes, you--have a shot at the TED stage in 2012. The conference which formerly stood for Technology, ...READ MORE

The Anti-Blockbuster Way: Disrupt Your Business Rituals Before Someone Else Does

Some of the world’s most iconic brands have woken up to extraordinary industry shifts that take them by surprise. Wouldn’t it be better to intuit what the future may resemble before market forces and innovations “suddenly” wreak havoc with your company? Here's how. READ MORE

TED Opens Up the Firehose of Data and Talks for Developers to Play [Exclusive]

TED data could power apps, visualizations, and more. READ MORE

Street Artist JR Asks People Worldwide to Lend Him Their Eyes

JR, the graffiti-artist-turned-photographer-turned-global-phenomenon, talks to Fast Company about embarking on his global TED project, which encourages citizen artists to document and display the faces of their own communities.READ MORE

10 Ads Worth Sharing, Courtesy Of TED

The TED conference believes advertisements don't have to be annoying. They can, if done well, be compelling enough to inspire you to pass them along to friends.READ MORE

Welcome to the TED Revival: Blind People Drive, Paralyzed People Walk

Yesterday morning at TED resembled an old-time faith-healing session--except instead of the Bible, the force was technology.READ MORE

Pepsi CEO Indra Nooyi's Lame Talk Underscores TED's Awkward Adventures in Advertising

The discordant note is an example of TED’s at times uneasy relationship to corporate sponsorship as the nonprofit organization pursues its future as a global media brand focused on learning and social change. READ MORE