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Superbowl

Twitter Launches Ad Scrimmage Competition For Super Bowl XLVI's Hashtag Sunday

BY E.B. Boyd | 02-02-2012 | 3:30 PM | SUPER BOWL XLVI

Twitter's Adam Bain gives us a look inside the gameday social media storm.  READ MORE›

15 Most Memorable Super Bowl Ads Of The Modern Era

BY Teressa Iezzi | 02-02-2012 | 1:00 PM | COMMERCIALS

Which ads from recent Super Bowl history are embedded deep in the fabric of pop culture and the creative departments at ad agencies? And which spots from this year could top them? READ MORE›

Hashtag Hail Mary: Social Media Blitzes The Super Bowl

BY Neal Ungerleider | 01-23-2012 | 10:51 AM | INNOVATION

Advertising is always big business at the Super Bowl. Now companies like GM are working with Facebook, Twitter, iPhones, and Androids to make it even bigger.READ MORE›

The 2011 Twitter Brand Bowl: And the Winners Are…

BY Brian Solis | 02-16-2011 | 11:44 AM | LEADERSHIP

Super Bowl XLV is now in the history books. 2011 is the year that the Green Bay Packers reclaimed the NFL Championship. And, it is also the year that now holds the record for the most viewed television broadcast of any kind in U.S. history, attracting an audience of over 111 million viewers.READ MORE›

Infographic of the Day: How the Green Bay Packers Won Super Bowl XLV

BY Cliff Kuang | 02-11-2011 | 9:12 AM | XLV

We're still savoring Green Bay's victory in Super Bowl XLV over the Pittsburgh Steelers (sorry Steeler fans). So we're pretty thrilled to bring you today's infographic of the day, a stunning new poster by Chartball which summarizes ... READ MORE›

Prepare Like an NFL Coach

BY Neil Baron | 02-01-2011 | 5:26 PM | LEADERSHIP

Companies can benefit by thinking about how NFL coaches prepare their teams. Many companies think of the launch as the moment when they tell the world about their new product, the equivalent of a Sunday afternoon football game. Except in business, success is based on hitting sales targets and not scoring points. READ MORE›

Audi Superbowl Commercial Teaser

BY Fast Company Staff | 03-02-2010 | 3:10 PM | 03-02-2010 | 3:10 PM | WORK/LIFE

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The Best (and Worst) Super Bowl Ad Spoofs You Didn't See Last Night

BY Dan Macsai | 02-08-2010 | 9:44 AM | INNOVATION

While you were busy watching last night's motley crew of Super Bowl commercials, we were busy trolling the Internet for "spoof" and "banned" ads. Here's a look at the best--and the best of the worst.READ MORE›

Dissecting the New Super Bowl Logo

BY Cliff Kuang | 02-04-2010 | 10:43 AM | DESIGN

The new branding is mean and bold, befitting of the nation's manliest past time.READ MORE›