Every company is struggling to nail down their core target group. If only they could define it, life--or at least business--would be a whole lot easier. READ MORE›
A new series of commercials from Mickey D's features the owners of massive industrial farms talking about their crops, which eventually end up in your Happy Meal (after passing through several middlemen). Are the Golden Arches trying ...READ MORE›
The Golden Arches recently announced that its Happy Meals will be getting a little healthier. Their nutrition expert explains the rationale and how the fast food chain is hoping a little bit of healthy eating can be the start of a larger change.READ MORE›
Nobody goes to McDonald's in the U.S. expecting to buy chicken nuggets made out of healthy, fairly-treated chickens; they just want crunchy nuggets, no questions asked. Things are a little different in China.READ MORE›
McDonald's CEO Mike Roberts and Chief of Operations Mike Donahue are finally doing national cuisine a favor: they're starting a healthy fast food restaurant chain.READ MORE›
San Francisco's trying to ban McDonald's Happy Meal toys unless the fast food chain cuts down on calories and includes fruit and vegetable portions in the meals. We say: Use the Veggie Bot.READ MORE›
French fries are not the first thing that comes to mind when you think about "natural" foods. But that isn't stopping Wendy's from testing out its so-called Natural Fries.READ MORE›
What happened last night, between counting sheep and opening your eyes? Innovation, that's what.
1. President Obama, who's cancelled a trip to Asia because of the Gulf oil disaster, has been using his solar-powered calculator ...READ MORE›
The most obvious byproduct of the decades-long growth of fast food restaurants is a nation (and increasingly, a world) of overweight citizens. But now we're seeing another disturbing fast food-related trend: McRefugees. Some ...READ MORE›
Comparing Starbucks and McDonald's may not seem to make sense at first, but the two chains actually have a lot in common--namely, they both promise quick and easy food and beverages on the go, and both companies have recently ramped ...READ MORE›
Watch out, Foursquare--you may just be the leading location-based "check-in" game out there, but there's a big player eyeing your turf: Facebook. Zuck's about to step to you. And he's got a posse. Rumors are swirling that Facebook is ...READ MORE›
McDonald's has spent a lot of time and money trying to up its sustainability status. Chargepoint EV Charging Stations, special parking spaces for hybrids, LEED-certified restaurants--you name it, if it's sustainable and doesn't have ...READ MORE›
Wondering how that barista knew your name before asking you? Check-in-based social networking game Foursquare has taken another step toward relevancy by adding analytics tools for businesses that participate. The new dashboard ...READ MORE›
McDonald's isn't known for the sustainable qualities of its hamburgers, and for good reason--a burger-shaped mashup of various beef sources isn't all that appetizing to think about. But while MickeyD's probably won't start using ...READ MORE›
This past July, GM caused a stir when it announced that it was considering switching its corporate logo from blue to green in a poor attempt at greenwashing. Unsurprisingly, the announcement backfired. But that hasn't stopped ...READ MORE›
The French may be happy to snarf Le Big Mac (France is the second biggest market for the fast feeder, after the U.S.), but that doesn't mean they want the scent of McDonald's wafting past the Mona Lisa. News that McDonald's will ...READ MORE›
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