Layar | Fast Company

Layar Wants To Turn Print Pages Into Augmented Reality Gateways

BY Kit Eaton | 03-28-2012 | 10:29 AM | INNOVATION

Is the augmented reality company's plan for interactive print an augmented fantasy? READ MORE›

Augmented Reality Kills The QR Code Star

BY Kit Eaton | 08-04-2011 | 9:05 AM | INNOVATION

With recent tech improvements, Augmented Reality is growing from a playful technology into one that could influence many industries--from retail to security to publishing. It may kill the QR code too...READ MORE›

Dekko In A Box: Justin Timberlake Follows MySpace Investment With AR Tech Play

BY Kit Eaton | 07-15-2011 | 6:46 AM | INNOVATION

Fresh from injecting cash into a reviving MySpace, JT's also pushed money into augmented reality firm Dekko. It's in stealth mode, but here's what we know.READ MORE›

Metaio Bets Augmented Reality On Tablets Is The Future

BY Kit Eaton | 05-17-2011 | 9:09 AM | INNOVATION

The newest generation of tablet PCs have rear-facing cameras, and though they may be underused right now, Metaio is betting that augmented reality could ultimately be a tablet's killer app. Here's what they've got in store for your iPad. READ MORE›

Layar Scoops Up $14 Million from Intel Capital

BY Ariel Schwartz | 11-16-2010 | 5:51 PM | ETHONOMICS

We haven't heard much about augmented reality browser Layar recently, but that doesn't means that it's dead. The company has snagged some major funding from the world's top chipmaker.READ MORE›

NTT, Olympus Bring Augmented Reality to Sarah Palin Specs

BY Kit Eaton | 10-08-2010 | 10:01 AM | DESIGN

Augmented Reality and wearable headset computer monitors--sounds like a tech marriage made in electronic heaven. Until now, it's often seemed like a clunky hardware-limited idea though. Then NTT DoCoMo arrived.READ MORE›

Facebook Places Secret Super Power: Local Business Location-Based Ads

BY Kit Eaton | 08-19-2010 | 7:00 AM | INNOVATION

The interwebs are alight with discussions about Facebook's new location-based checkin service Places. Among the flurry of info and debate about its value, one thing may have been overlooked: The secret ingredient of the system that may end up making Facebook a lot of money.READ MORE›

Layar Launches Augmented Reality Search Engine Layar Stream

BY Addy Dugdale | 05-07-2010 | 5:47 AM | TECHNOLOGY

Last month Dutch AR master Layar brought us in-app shopping, and now it's gone all Casey Kasem on us. Launching today, Layar Stream is an "augmented reality content discovery engine," which lets you find out which apps are being used ...READ MORE›

3! 3! 3! Memes in 1! Amsterdam's Augmented Reality-Flashmob-Human-Statue Art Jam!

BY Kit Eaton | 04-23-2010 | 9:13 AM | INNOVATION

This weekend in Amsterdam you may see a whole bunch of people waving their smartphones around at once. It's the first social net/augmented reality flashmob, aka a fabulous way to combine three novel Net memes into one event.The ...READ MORE›

Claire Boonstra, cofounder of Layar

BY Dan Nosowitz | 04-02-2010 | 8:43 PM | TECHNOLOGY

Love it or hate it, augmented reality is probably here to stay -- and we've got Claire Boonstra to thank. She's one of the cofounders of Layar, an augmented reality platform that is largely responsible for the considerable amount of buzz around AR in the last two years or so.READ MORE›

Ubisoft Produces Wild AR Spin-Off of Splinter Cell Game

BY Addy Dugdale | 04-01-2010 | 12:31 PM | TECHNOLOGY

Ubisoft has just released an augmented reality spin-off to promote the upcoming Xbox release of Splinter Cell: Conviction, and it's the first time such a major developer has used the Layar platform for a game. Players will have a ...READ MORE›

How Much Is That Google in the Window Threatening Foursquare's Local Business Game?

BY Kit Eaton | 12-08-2009 | 9:42 AM | INNOVATION

We already know Google wants to be everything for everyone in search. Now they're extending that goal into the real world, sticking physical tags on the windows of actual businesses from its online Favorite Places catalog. Should ...READ MORE›

New Layar Makes The World Your Augmented Reality Show

BY Kit Eaton | 12-03-2009 | 7:53 AM | INNOVATION

It's hard not to be excited about Augmented Reality since it's a dream sci-fi tech that's actually real and growing before our eyes--led in part by the AR Browser Layar, which has just been updated. Its new powers show the future of ...READ MORE›

Twitter 360 App Gives Tweets Some Augmented Reality Love

BY Kit Eaton | 12-01-2009 | 11:50 AM | INNOVATION

I got all excited about Twitter's geotagging feature before, and now it's getting a new spin that wraps in another neat technology: Augmented reality. Enter Twitter 360, an AR iPhone App that puts Tweets in a global navigational ...READ MORE›

Layar Augmented Reality App Hits 200th Data Layer

BY Kit Eaton | 11-06-2009 | 2:14 PM | TECHNOLOGY

We've been following the development of Layar, the cross-platform smartphone augmented reality app-- because it just might be a model for the future of AR. Its utility has been zooming, and it just hit its 200th AR geotagged data ...READ MORE›

Put Your Phone Down: Augmented Reality Is Overblown

BY Chris Dannen | 11-02-2009 | 10:22 AM | INNOVATION

While Layar pushes forward with augmented reality apps and Nokia finds ways to embed AR cameras in our clothing, the rest of us wait breathlessly for a world in which our maps and data are overlaid on what we see, a world in which our ...READ MORE›

Layar Gets Fresh Funding, Promises Multiple Realities

BY Chris Dannen | 10-28-2009 | 2:22 PM | TECHNOLOGY

Layar, the augmented reality app that lets you see where stimulus money is being spent, among other things, has just gotten a fresh $1 million cash infusion from European investors. The Dutch company, which makes iPhone and Android ...READ MORE›

Layar iPhone App Now Available, Augmented Reality Is No Longer Science Fiction

BY Kit Eaton | 10-14-2009 | 8:37 PM | INNOVATION

Layar's free AR browser has arrived in iPhone App Store. And it could become one of the device's killer apps.READ MORE›

Did Augmented Reality Just Get the Real World Database It Needs to Thrive?

BY Kit Eaton | 10-13-2009 | 9:48 AM | TECHNOLOGY

Augmented Reality may well be the killer app for GPS and compass-empowered smartphones, but the tech has a significant drawback--it requires accurate points of interest to make it useful. A new start-up, L.A.-based unit called ...READ MORE›

Astronauts Get Augmented Reality Headsets

BY Chris Dannen | 09-22-2009 | 2:13 PM | INNOVATION

Dutch AR developer Layar announced a 3D API today--but this AR headset dwarfs their Android app. The Wearable Augmented Reality (or WEAR) headset was developed for astronauts to view schematics and specifications while ...READ MORE›