Football

Hashtag Hail Mary: Social Media Blitzes The Super Bowl

Advertising is always big business at the Super Bowl. Now companies like GM are working with Facebook, Twitter, iPhones, and Androids to make it even bigger.READ MORE›

The Sound Of Football Levels The Playing Field For Blind Athletes

A Swedish campaign, part of the Pepsi Refresh Project, fits visually impaired soccer players with sense-enhancing technology that creators hope will have off-pitch applications.READ MORE›

When Taking Aim At Your Goals, It Pays To Look To The Future

As you seek to realize your fullest potential, never forget that we are all aiming at moving targets. Don’t let the past or even the present mislead you into taking a losing shot. Projecting your mind’s eye into the future when aiming your company or career will allow you to hit that bull's eye you desire.READ MORE›

With Americans Coming Around To Soccer, Is U.S. Domination Around The Corner?

In the latest installment of the Butterfly Effect, we look at what might happen if interest in soccer continues to grow: TV deals, a World Cup victory, and the American Dirk Nowitzki.READ MORE›

Fly Like You're Rich With Social Flights (And Private Planes)

Now that people can organize themselves online, private air travel isn’t just for the wealthy anymore.READ MORE›

Robo Cloud to Intercept Sun Over World Cup Qatar

Qatari scientists claim to have cracked the problem of shade for crowded stadiums during the 2022 World Cup: Artificial clouds. Really. READ MORE›

Prepare Like an NFL Coach

Companies can benefit by thinking about how NFL coaches prepare their teams. Many companies think of the launch as the moment when they tell the world about their new product, the equivalent of a Sunday afternoon football game. Except in business, success is based on hitting sales targets and not scoring points. READ MORE›

When to Say I Quit!

We are in love with the image of an athlete who guides his team to victory against bigger, faster, and more skilled opponents. This hero story took a hit when Jay Cutler, quarterback of the Chicago Bears, allowed himself to be taken out of the NFC championship game.READ MORE›

College Football by the Numbers

America loves its college football, even if we'd like to throw a gazillion penalty flags at the Bowl Championship Series. Here's a look at the business of the BCS, bowl season, and college football, by the numbers.READ MORE›

The NFL's Content Blitz Will Now Cost ESPN $2 Billion Per Year

The National Football League and ESPN have reportedly finalized a deal extending their media rights agreement. The yearly licensing contract matches Facebook's entire income. Will fans be the biggest losers?READ MORE›

November Events

November Week 1 Mon, November 01 Blast Email Marketing Conference Face it: No one reads your company e-newsletter. The average user spends a mere 51 seconds skimming one -- and needs only 90 seconds to unsubscribe. ...READ MORE›

• Read: Decision Points
• Share: National Philanthropy Day
• Soar: Future of Air Transport Conference

First-Time Candidates Use AdWords and Facebook to Win Out-of-State Cash

It used to be essentially impossible for a congressional candidate in one state to raise money from potential supporters in other states in any kind of cost-effective way. With Google AdWords and Facebook, everything changes.READ MORE›

Soccer Chief Calls Goal-line Technology "PlayStation Football"

Thought the World Cup had shown soccer's bosses that the sport needs to move with the times? Not according to Michel Platini, the head of UEFA and likely next head of FIFA.READ MORE›

iFive: Another Rig Explosion, NASA's Mine Solutions, Impossible Soccer Goals, China's Great Jam, Korean Cash

Innovation doesn't sleep, even though you do: But it might get stuck in huge Chinese traffic jamsREAD MORE›

NFL Fines Chad Ochocinco $25,000 for Tweeting, Delays Bugatti Payments

The NFL charges the football superstar $500 per word of his tweets. Will this affect his partnership with Rock Software?READ MORE›

Chad Ochocinco Wants to Destroy Farmville, Rule Twitter, Facebook, iPhone, and More

The Cincinnati Bengals wide receiver and social media guru attempts to explain his obsession with the 140-character format, and shares thoughts on social media and influence -- often in 140 characters or less.READ MORE›

The Top 5 Blown Calls That Technology Could've Stopped

New technology should make flubbed calls a thing of the past.READ MORE›

Japan Focuses on the Tech for Its 2022 World Cup Bid

Some people (Sepp Blatter, raise your hand) are not particularly enamored of the idea of soccer embracing technology, but one country is focusing on this for its bid for the 2022 World Cup. Japan, which hosted the tournament alongside ...READ MORE›