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The Discovery Economy: The Tech's The Least Interesting Part Of Nokia's New Augmented Reality

Do you know what augmented reality apps are really good at? Directing you to new things they don't directly point at. It's a whole new world of discovery.READ MORE

The Fight For The Fifth Screen (Fifth Screen!?) In Your Life

Smartwatches, AR goggles, and more: There's a mighty scramble afoot for your last sliver of attention. Is the the start of ad-mageddon?READ MORE

With Google's New Glasses, Your Head Is Your Smartphone

Google's Glass augmented reality system may be the smartphone (smartspecs?) of the near future, neatly linking our digital lives with our real ones. Is this a good thing?READ MORE

Layar Wants To Turn Print Pages Into Augmented Reality Gateways

Is the augmented reality company's plan for interactive print an augmented fantasy? READ MORE

We Are All Augmented-Reality-Style Banksys Now

The enhanced Wallit app, with digital graffiti, shows how our smartphones blur the lines between real reality and an augmented version. Global sharing just got a little easier--but will it catch on?READ MORE

The Memory Glasses: Google's AR-Amped Specs Reveal A Brave, Branded New World

"Star Trek," "Star Wars"...even "Cars 2." All these movies--as well as countless spy films--all featured high-tech eyewear that overlaid rich (targeted, social) info on what the wearer saw. Google wants this to be real. Google Goggles may never mean the same thing again.READ MORE

How Augmented Reality Will Change Everything, Just Not Yet [VIDEO]

How this mobile tech might impact your smartphone in ways you probably haven't imagined.READ MORE

Navigation Powered By Declassified Missile Tech (And Maybe Apple) Makes Sci-Fi Real

Navigation, thanks to a bunch of innovations, is about to get futuristic in a way Star Trek's Mr. Chekov would be impressed with ... and Google isn't necessarily along for the ride.READ MORE

Augmented Reality Kills The QR Code Star

With recent tech improvements, Augmented Reality is growing from a playful technology into one that could influence many industries--from retail to security to publishing. It may kill the QR code too...READ MORE

Your Face Is Your Key

Facial recognition software has advanced to the point it can cause serious security implications ... and open up a whole new world of powerful tech and clever innovation.READ MORE

Dekko In A Box: Justin Timberlake Follows MySpace Investment With AR Tech Play

Fresh from injecting cash into a reviving MySpace, JT's also pushed money into augmented reality firm Dekko. It's in stealth mode, but here's what we know.READ MORE

First Came iPhone's Thunder, Now GPS Makers Ride The Lightning

If you can't beat 'em, build an app. (With apologies to early Metallica for that headline.)READ MORE

DARPA Designing Augmented Reality Goggles to Fight Friendly Fire

DARPA is pursuing augmented reality goggles tech that'll let troops see through the eyes of a nearby UAV in order to more accurately target its weapons.READ MORE

That Hot Librarian Fantasy? A New App Makes it Even Hotter

The Dewey Decimal System has never looked so... dewy.READ MORE

Augmented Reality May Be the iPad 2's Secret Killer App

The iPad 2 is getting all sorts of praise, but something interesting is emerging: Are its light weight, large screen, and twin cameras perfectly positioned to make the iPad an Augmented Reality giant?READ MORE

What Google Goggles Will Do for the Ad Industry

Unsure about what the future of mobile advertising holds? Google and Junaio show just what may be lying in store for consumers.READ MORE

NTT, Olympus Bring Augmented Reality to Sarah Palin Specs

Augmented Reality and wearable headset computer monitors--sounds like a tech marriage made in electronic heaven. Until now, it's often seemed like a clunky hardware-limited idea though. Then NTT DoCoMo arrived.READ MORE

Viral Boarder Video From KnifeShow Anticipates AR Gaming

Although we're not quite sure what this video is for, FastCompany is going to use it as a way to augur the future--the 21st-century version of chicken entrails and all of that. It is, I think, a viral video from KnifeShow Inc., who ...READ MORE

Two Augmented Reality Soccer Apps--USA 1 Germany 0

Lining up against each other today in the arena of augmented reality football apps are two teams: one from Germany, the other from the U.S. Both sides play mightily different football--while Germany's is a model of teutonic ...READ MORE

Layar Launches Augmented Reality Search Engine Layar Stream

Last month Dutch AR master Layar brought us in-app shopping, and now it's gone all Casey Kasem on us. Launching today, Layar Stream is an "augmented reality content discovery engine," which lets you find out which apps are being used ...READ MORE