In recent years, an increasing number of startups and big-name companies have looked to celebrity backers to boost their brands and street cred. Here, four questions to ask your celebrity investor before taking the plunge.
As VP of artist and repertoire at Eminem and Paul Rosenberg's Shady Records, it's Riggs Morales's job to find the next big thing in rap music. Fast Company recently spoke with the uber-prescient talent scout about what it takes to hire and hone stars.
Curtis "50 Cent" Jackson is in a mixing room in Lower Manhattan—but instead of hawking headphones like he's scheduled to do, the Jamaica, Queens-bred rapper is hinting about investing in Spotify and all sorts of other Silicon Valley startups. Looks like G-Unit's getting a VC division.