In recent years, an increasing number of startups and big-name companies have looked to celebrity backers to boost their brands and street cred. Here, four questions to ask your celebrity investor before taking the plunge.
As VP of artist and repertoire at Eminem and Paul Rosenberg's Shady Records, it's Riggs Morales's job to find the next big thing in rap music. Fast Company recently spoke with the uber-prescient talent scout about what it takes to hire and hone stars.
Curtis "50 Cent" Jackson is in a mixing room in Lower Manhattan--but instead of hawking headphones like he's scheduled to do, the Jamaica, Queens-bred rapper is hinting about investing in Spotify and all sorts of other Silicon Valley startups. Looks like G-Unit's getting a VC division.
On the occasion of hitting 8.5 million users, the cofounder of the dead-simple, fun, social web audio service shares which recent recordings were music to his ears.
With its new glasses-free 3-D technology, Toshiba is trying to show that 3-D is just a feature on your laptop, no different than having an HD screen, a DVD burner, or a Wi-Fi connection.
Rapper 50 Cent made a cool $100 million from his ownership stake in Vitamin Water. Will his investment in 3D glasses-maker Gunnar Optiks prove just as lucrative?
You wouldn't buy a book without knowing its author. Why wear a perfume without knowing its designer? A new store in New York now reveals the noses behind the names.
