3D

Coca-Cola, Nexus Interactive Arts Unveil Digital Waterfall In Ecuador

The soft drink giant teams up with a top production studio to create an immersive experience so vivid you can practically taste it.READ MORE›

Why No Amount Of Money Can Make 3-D TV Successful

The TV industry is losing money while it awaits the one thing money can't rush: talent.READ MORE›

Facebook Wall Secrets Revealed, Romney Announces Prez Run on YouTube, Familiar Name in Webby Noms, and More...

The Fast Company reader's essential source for breaking news and innovation from around the web--updated all day.READ MORE›

Phil "Captain 3-D" McNally Is DreamWorks' Animated Megamind

Nearly 33% of movie earnings are now generated from 3-D films. In 2010, six of the top 10 highest-grossing movies were shot in three dimensions. But the tech has not caught on as fast on TV as many thought it would. So the guy with the legal middle name of Captain 3-D can't rest yet. READ MORE›

"Schindler's List 3-D," Anyone? The Problem With Hollywood's 3-D Addiction

About 33% of box-office earnings are now generated from 3-D films, and in 2010 six of the top 10 highest-grossing movies were shot using the technology, with the top two, "Toy Story 3" and "Alice in Wonderland," banking more than a billion dollars each. That's where the trouble starts. READ MORE›

DreamWorks' Phil "Captain 3D" McNally on Megamind, James Cameron, the Third Dimension Fad

Ever leave a 3-D flick feeling like you missed something? Phil "Captain 3D" McNally (yes, that's his legal middle name) wants to save the day.READ MORE›

Coming Soon: Holographic Videoconferencing

Skype? So yesterday. Telecommuting robots? Too expensive. The next wave of videoconferencing will be 3-D, full-color holographic display systems.READ MORE›

Why Oakley Is Getting Into the 3-D Game

Oakley is known for peddling luxury eyewear. So why is the iconic brand getting into the 3-D glasses business--a market segment that up until now has been decidedly unsexy? READ MORE›

Dreamworks on Big Stars Vs. Big Animation

DreamWorks Animation's $150 million blockbuster Megamind hits theaters this November, helmed by Brad Pitt, Will Ferrell, and Tina Fey. But the true stars of this film aren't necessarily the names in big letters. Has celebrity talent become secondary?READ MORE›

Why Don't We Care About 3-D TV?

Sales of these high-tech TVs are sluggish, according to Best Buy -- and the big box giant is pointing the finger of blame at electronics marketers.READ MORE›

Consumers Are Excited About 3D-TVs at Home--Until They Try One

For a solid two years now, TV manufacturers have been insisting that 3D-TVs at home are the next big thing. According to a recent survey, consumers agree--until they actually try one out.READ MORE›

WANTED: Panasonic's "World's First" 3-D Consumer Camcorder

Roger Ebert hates 3-D, and Avatar gave me a headache. But it's the hottest video trend in 2010 and likely 2011. Scores of movies (including good ones, like Toy Story 3) are leading the way in the high-end bracket, but 3-D televisions ...READ MORE›

Adobe vs. Apple: 3-D Powers for Flash, Rich Web Apps in HTML5

The battle between Adobe's Flash tech and Apple's push for clever HTML5 code continues: Adobe's touting next-gen 3-D capabilities, and Apple's heading toward sophisticated multitouch Web apps through SproutCore coding. Who'll win? ...READ MORE›

How a Small Studio Pulled Off a Major 3-D Film Using Energy-Saving Technology

3-D animation has traditionally been dominated by mammoth Hollywood studios, and for good reason--the amount of processing power that goes into 3-D animation usually requires dedicated server farms that are air-conditioned 24 hours ...READ MORE›

Why 3-D Is Better When It's in the Palm of Your Hand

We tend to think of 3-D as being a large display affair. But ergonomically speaking, smaller devices may be the superior platform for 3-D content. READ MORE›

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