There's no denying its popularity at the movies, but that success is not translating into consumers' sofa habits, says the CEO of Sony U.K. But maybe that's because 3-D technology has yet to penetrate meaningfully into the home market.
Nearly 33% of movie earnings are now generated from 3-D films. In 2010, six of the top 10 highest-grossing movies were shot in three dimensions. But the tech has not caught on as fast on TV as many thought it would. So the guy with the legal middle name of Captain 3-D can't rest yet.
